AUSTIN, Texas — Sun Theory has named Mollie Culligan Chief Marketing Officer to oversee brand development and marketing strategy across its growing portfolio of products and platforms. Culligan will focus on the national expansion of Dialed In Gummies, one of the fastest-growing rosin gummy brands, and will later extend her efforts to Sun Theory’s broader house of brands.
“Mollie brings a rare blend of creative vision and strategic experience to everything she touches,” said Connor Oman, CEO and Co-Founder of Sun Theory Holding Co. “She has helped shape some of the most beloved and high-performing wellness brands in the country, and we’re thrilled to have her leading the charge as we scale Dialed In Gummies and launch new offerings across the U.S.”
Culligan steps into the role during a period of rapid growth, with Sun Theory expanding into new markets and preparing to introduce additional retail and beverage brands. As CMO, she will lead efforts to unify the company’s brand storytelling, visual identity, and product positioning—keeping the consumer at the center of every touchpoint. Culligan steps into the role during a period of rapid growth, with Sun Theory expanding into new markets and preparing to introduce additional retail and beverage brands.
Based in the Pacific Northwest, Culligan has a background in high-end wellness and cannabis CPG and is known for blending big-picture strategy with grassroots execution. Her experience includes building 710 Labs into a nationally recognized brand, a foundational executive and part owner of NOW wellness franchise and guiding iconic names like Moon Juice and Vittoria Coffee through creative and commercial growth.
“Joining Sun Theory feels like stepping onto a rocket ship—one that’s grounded in integrity, plant-based wellness, and purpose,” said Culligan. “I’m excited to help grow a portfolio that truly honors the full potential of the cannabis plant. This work is personal to me, and I believe deeply in the power of these products to transform lives.”
Culligan’s approach to brand-building is informed not just by business acumen, but by lived experience. A cancer survivor in her family gave her a firsthand view of cannabis’s medicinal impact—one that continues to inspire her mission. She describes her marketing philosophy as “story-driven, values-led, and always rooted in real consumer insight.”
Her appointment reflects Sun Theory’s commitment to scaling responsibly, with an eye toward innovation, wellness, and human connection.
About Sun Theory
Sun Theory is a leader in the cannabis industry, with a network of dispensaries, consumer brands, and production facilities. The company’s mission is to enhance lives by providing premium cannabis and hemp products that honor the plant’s rich, 5,000-year legacy of benefiting human wellness.
