DENVER — Matthew Melander has been appointed President of
Sun Theory, bringing a wealth of experience and a proven track record of leadership to his new role. Melander will continue to propel the company’s expansion initiatives, focusing on mergers
and acquisitions and serving as a key liaison with the investor community. Melander reports to Connor Oman, CEO and Co-Founder, Sun Theory Holding Co.
Throughout his tenure at Sun Theory, Melander has been instrumental in shaping the company’s strategic direction and accelerating its growth. His forward-thinking mindset and ability to anticipate market trends have proven invaluable.
Melander has consistently demonstrated exceptional leadership skills by forging strong industry partnerships, implementing disciplined growth strategies, and serving as a passionate ambassador for Sun Theory’s mission.
“Matthew’s promotion is a testament to his outstanding contributions and Sun Theory’s commitment to recognizing exceptional talent from within,” Oman said. “His leadership is crucial as the company continues to scale and explore new market opportunities. With
Matthew at the helm, Sun Theory is poised to reach new heights and achieve unprecedented success.”
Since joining the company, Melander has overseen the acquisition of the cannabis edible brand Dialed In, currently available in Colorado with expansion plans in the coming months. Additionally, he has grown Sun Theory’s portfolio
with the acquisition of a Colorado cultivation facility and 13 Colorado licensed retail locations, including Terrapin Care Station, Roots RX and Durango Rec Room.
Prior to joining Sun Theory, Matthew served as President and CFO at LEVIA, where he played a pivotal role in the company’s strategic direction and financial management. During his tenure, he was instrumental in launching three superior cannabis-infused seltzers
into the Massachusetts market, showcasing his ability to drive product innovation and market expansion.
Matthew’s forward-thinking mindset and keen ability to anticipate market trends have consistently proven invaluable. His tenure at LEVIA was marked by disciplined growth strategies and the forging of strong industry partnerships, which have been critical to
the company’s success. His leadership style is characterized by a passionate commitment to the company’s mission and a relentless pursuit of excellence.
About Sun Theory
Sun Theory is a leader in the cannabis industry, dedicated to delivering the highest standards in cultivation, manufacturing, and retail. With a network of top-tier dispensaries, consumer brands, and production facilities, Sun Theory combines quality, innovation, and sustainability. Our mission is to enhance lives by providing premium cannabis and hemp products that honor the plant’s rich, 5,000-year legacy of benefiting human wellness. Sun Theory is committed to
responsible growth, quality experiences, and elevating the cannabis industry.
