CHICAGO and VANCOUVER — A new survey conducted by The Harris Poll on behalf of incredibles, an award-winning cannabis edibles brand from Green Thumb Industries Inc. revealed nearly four in five adults age 21+ (79%) say something keeps them up at night. Many adults wish they could sleep better (71%), and some turn to cannabis as a solution (16%), surpassing the use of prescription sleep aids (12%) and alcohol (11%). The survey also highlights the popularity of cannabis-infused edibles as a sleep aid among adults. Key findings include:
- 79% of adults 21+ say something keeps them up at night.
- 71% of adults 21+ wish they slept better.
- Nearly one in five American adults 21+ use cannabis to help them sleep (16%)
- About one in five adults use cannabis-infused edibles to help them sleep (21%).
- Over two in five adults 21+ consume cannabis-infused edibles (42%).
- Just over half of those consuming cannabis-infused edibles do so to help them sleep (52%).
- Almost a third of adults 21+ say financial worries keep them up at night (32%).
- Family concerns are more likely to keep women (32%) awake at night than men (23%).
The survey also indicates parents with kids under age 18 choose cannabis as a sleep aid more than those who are not. Parents with kids under age 18 are also more likely to wish they slept better than and are almost twice as likely to use cannabis-infused edibles to improve their sleep than those who are not. These insights emphasize the acceptance and use of cannabis as a sleep aid in the U.S.
- 77% of parents with kids under 18 wish they slept better, compared to 68% of those who are not.
- 57% of parents with kids under 18 consume cannabis edibles, compared to 34% of those who are not.
- 21% of parents with kids under 18 use cannabis to help them sleep, compared to 13% of those who are not.
- Financial worries keep over two in five parents up at night (42%).
Snoozzzeberry from incredibles understands a good night’s sleep is essential and remains committed to providing cannabis-based solutions to promote well-being. incredibles cultivated and developed its signature collection of reliable, consistent edibles designed with high quality ingredients to improve sleep. While dosing standards vary across states, incredibles offers the following products in most markets:
- Snoozzzeberry Gummies: The original edible made to gently rock you to sleep. Made with 100% pure cannabis oil in a perfectly blended mixture to ensure accurate dosing and consistency. Each package of gummies offers 100mg THC total and 20mg CBN, with 10mg THC and 2mg CBN per gummy.
- Snoozzzierberry Gummies: Head to the Snoozzzier side of the moon with this spin on the incredibles original for an even sweeter slumber. Standard serving is a single gummy (10mg THC, 5mg CBN and 5mg CBG) with 10 gummies for a total of 100mg THC, 50mg CBN and 50mg CBG per bag.
- Snoozzzeberry Chocolate Bar: Made with 100% pure cannabis oil in a perfectly blended mixture to ensure accurate dosing and consistency with crunchy rice crispies, and dark chocolatey blueberries. Each bar contains 100mg THC and 20mg CBD divided into ten equal segments.
“Sleeping well is essential for feeling your best,” said Green Thumb founder, Chairman, and Chief Executive Officer Ben Kovler. “More Americans are choosing cannabis for relaxation, sleep and overall well-being. Our Snoozzzeberry line is crafted with each of these aspects in mind because at incredibles, we know that when: You Snooze, You Win.”
The survey was conducted online within the United States by The Harris Poll on behalf of incredibles and Green Thumb Industries from June 6 – 10, 2024, among 2,019 adults ages 21 and older. The sample data is accurate within +/- 2.5 percentage points using a 95% confidence level.
*incredibles recognized among the nation’s top 10 best-selling sleep cannabis products by BDSA Retail Sales Tracking, CBN Edibles Sales Jan 24 through Dec 24.
