NEW YORK — Dispensary operating platform Sweed appointed Brad Cross chief revenue officer. Cross brings more than two decades of experience scaling revenue organizations across the technology sector, with expertise in marketing technology, customer data, and SaaS go-to-market strategy.
In his new role, Cross will oversee Sweed’s marketing, sales, customer success, and revenue operations, leading the company’s commercial strategy as it expands in the rapidly growing U.S. cannabis market.
Cross began his career at SmartFocus in Bristol, England, where he built retail acquisition, POS, and eCommerce systems for enterprise clients, with a focus on customer data and behavioral modeling. He went on to develop expertise across email, social media marketing, paid and organic search, and data analytics before relocating to the United States with Adthena, an intelligence platform for paid search, where he rose to Global VP of Sales and drove 12x revenue growth in 3.5 years while building a sales organization spanning three continents. Most recently, he served as chief revenue officer at Upflow, a fintech accounts receivable platform, where he led global revenue and customer success.
