KNOXVILLE, Tenn. — Tempter’s, a hemp-infused beverage brand, helped power the opening and closing sessions at Wine and Spirits Wholesalers of America’s (WSWA) Access LIVE 2025 at the Gaylord Rockies Resort & Convention Center in Denver February 3–6.
The company brought the spirit of Tennessee to the event with a lineup of country music artists during the opening ceremony. The show featured rising music stars Sammy Arriaga and Rebecca Brunner, both hailing from Tempter’s native Tennessee.
In addition, Tempter’s closed out the event with a high-energy performance by DJ Irie, bringing a lively and electrifying atmosphere to the final moments of a week of innovation and networking. The combination of live country music and a vibrant DJ set offered attendees a diverse musical experience aligned with the innovative spirit of the event.
In addition, former NBA star and cannabis entrepreneur Al Harrington attended to promote Tempter’s latest partnership. Harrington, a vocal advocate for the cannabis and hemp industries, joined the Tempter’s team in announcing a new collaboration.
“WSWA’s Access LIVE isn’t just evolving, it’s leading the way in embracing new, innovative adult beverages – including hemp-derived THC products,” said WSWA Senior Vice President, Meetings & Events, Kari Langerman. “Seeing Tempter’s step up as a main sponsor was a game-changer, amplifying their brand on a national stage, reinforcing the dynamic future of beverages, and highlighting the work WSWA is doing to advocate for safe, federally regulated products on our shelves,”
Year-old Tempter’s became the first beverage of its kind to partner with a major sports league, signing a groundbreaking deal with Karate Combat. Additionally, the brand was the first hemp beverage to be sold live in a sporting arena at the Nashville Municipal Auditorium.
Access LIVE draws thousands of industry professionals, distributors, and beverage innovators from around the globe.
About Tempter’s
Tempter’s is a leading hemp-infused beverage brand based in Tennessee, offering a range of products designed to provide relaxation and refreshment. With a focus on quality ingredients and innovative formulations, Tempter’s is dedicated to creating beverages that promote wellness, creativity, and enjoyment.
About Al Harrington
Al Harrington is a former NBA player turned entrepreneur and cannabis advocate. After retiring from professional basketball, Harrington became a passionate advocate for the cannabis and hemp industries, using his platform to raise awareness and expand access to wellness products derived from hemp and cannabis. His latest venture is his partnership with Tempter’s, which aims to elevate the hemp beverage industry through innovative collaborations.
About Wine & Spirits Wholesalers of America
Wine & Spirits Wholesalers of America (WSWA) is the national trade association representing wholesalers of beverage alcohol in the United States. With more than 300 member companies across the country, WSWA is committed to advocating for responsible alcohol distribution and ensuring the advancement of industry standards. Through its events, including Access LIVE, WSWA provides a platform for wholesalers, producers, and innovators in the beverage industry to connect, collaborate, and grow their businesses. Access LIVE is where industry professionals gather to discuss trends, showcase new products, and explore the future of the beverage alcohol industry.
