OAKLAND, Calif. —
Following a recent launch with legendary chef Roy Choi, THC-infused edibles company TSUMo Snacks announced its “Good Fortune Bundle” in honor of Asian American and Pacific Islander (AAPI) Heritage Month. Featuring an engaging assortment of premium cannabis goods from leading California AAPI-owned brands, the bundles showcase a captivating range of AAPI-driven flavors and innovations. Available at select retail partners through May 31, a portion of the initiative’s sales will benefit the Asian Americans for Cannabis Education (AACE), an organization empowering Asian Americans through education about the many benefits of cannabis.
Cannabis use has a long history in Asian culture, dating back 2,500 years, yet only 2.4 percent of cannabis businesses in the United States operate under Asian-American leadership. Through the “Good Fortune Bundle” program, TSUMo Snacks and its partner brands aim to highlight and celebrate the bounty of Asian-American cannabis culture through a shared passion for collaboration, community and cannabis.
“The ‘Good Fortune Bundle’ came about after five California AAPI cannabis brands began collaborating during AAPI Heritage Month to celebrate our shared culture, but it turned into something even more meaningful,” said Caroline Yeh, CEO and Co-founder of TSUMo Snacks. “Growing up AAPI, we were raised to navigate life in a very prescriptive manner—and cannabis most definitely was not considered part of the journey. This program aims to honor maverick AAPI brands with hand-selected products that accentuate each company’s distinctive offerings and connections to AAPI culture. Whether it’s a vape designed by an AAPI engineer’s technology, gummies featuring lychee fruit or flavors such as Chef Roy Choi’s Spicy Cheesy Ramen Puffs, this curated selection of products highlights the bounty of AAPI culture through the beautiful lens of cannabis.”
In addition to TSUMo Snacks’ Spicy Cheesy Ramen puff collaboration with Choi, California consumers will find exquisite AAPI-celebrated products in these bundles, with cannabis offerings from Bloom Brands, Elefante Inc., Pure Beauty and Sundae School. Bundle prices range from $45 to $60, and are available at MedMen locations throughout California, Caliva, Amuse and Nugg Club.
For every bundle sold during AAPI Heritage Month, each brand will donate 50 cents to AACE. Founded by Ophelia Chong, known colloquially as the ‘fairy godmother of the AAPI cannabis community,’ AACE helps destigmatize cannabis by connecting the AAPI cannabis community through education, networking, social media and other resources. Funds raised through the pop-up “Good Fortune Bundle” promotion support AACE’s powerful mission.
“With this exaltation of AAPI brands, we hope to empower and inspire the next generation of AAPI cannabis industry professionals, and to spark dialogue about issues affecting Asian communities relating to cannabis use and acceptance,” Yeh said. “The AAPI community endures hate crimes and discrimination every day. By amplifying our voices, we hope to reach those who have been hurt and let them know they are not alone. And as a proudly diverse company, TSUMo Snacks is humbled to join with other entrepreneurs to celebrate the richness of our culture and to make cannabis more accessible to all.”
About TSUMo Snacks
TSUMo is an innovative snack food company that brings adult consumers a unique snacking experience by combining familiar savory flavors and cannabis. Guided by the core values of authenticity, relatability and trust, the diverse, woman-led team at TSUMo makes boldly flavored snacks that elevate everyday moments. TSUMo Snacks is part of the Redbud Brands LLC portfolio of brands. Learn more at TSUMo Snacks.
About Bloom Brands
Bloom Brands produces curated strains for every level of cannabis consumer. Founded in 2014 in Los Angeles by a team of immigrants and BIPOC, Bloom has since grown to one of the most quality-focused multi-state producers of concentrates and consumption technology in the United States. For more information, please visit thebloombrands.com.
About Elefante Inc
Elefante Inc is a boutique vegan gummy manufacturer based in San Francisco, California and winner of the 2022 Emerald Cup for Best Gummy. As a quality-first brand, Elefante is continually working to improve and expand their current portfolio of all-natural gummy offerings, setting the bar high for cannabis-infused vegan confections. For more information, visit elefanteinc.com.
About Pure Beauty
Founded in 2017 by Imelda Walavalkar & Tracy Anderson, Pure Beauty is the intersection of sustainable premium cannabis products, art & culture, and social justice. Pure Beauty offers consistent, resinous, and potent flower grown indoor in living soil; Cali’s most popular pre-rolled joints; and an award-winning live resin beverage. For more information, visit purebeautypurebeauty.co.
About Sundae School
Sundae School is a craft cannabis brand and a smokewear label. We are a team of Asian American, product-oriented, design-driven creatives and cannasseaurs. Born in Seoul and raised in California, our mission is to globalize cannabis by serving great, reliable highs. We are an LGBTGIA+, women of color, immigrant-founded company and very proud of it. For more information, visit sundae.flowers.
