STAMFORD, Conn. — Curaleaf Holdings Inc., a leading international provider of consumer cannabis products, today announced that it has secured a partnership with Total Wine & More, the nation’s leading retailer of wine, spirits and beer, for its line of hemp-derived THC seltzers, Select Zero Proof. The new retail channel will broaden Curaleaf’s consumer reach across the U.S. and bring Select Zero Proof Hemp THC Seltzers to more than 100 of Total Wine & More’s brick-and-mortar stores in nine states, including Arizona, Florida, Texas, Indiana, North Carolina and South Carolina, with further expansion expected in the coming months.
Select Zero Proof Hemp Seltzers are crafted with naturally derived hemp. The brand is available via major retailers and on-demand delivery services in select states, as well as through The Hemp Company’s online storefront.
“Continuing to expand our Select Hemp beverages into physical storefronts through a renowned US beverage retailer represents a significant step forward in the growth of our hemp business,” said Boris Jordan, Chairman and CEO of Curaleaf. “Attitudes toward beverage consumption continue to shift, and many are seeking non-alcoholic options, particularly among younger adult consumers. Our presence at one of the nation’s largest wine and spirits retailers reaffirms our commitment to serving as a trusted source for a new generation of rigorously tested hemp THC products, addressing a broader market currently lacking regulatory oversight.”
Curaleaf has taken several steps to differentiate its current product portfolio from the largely unregulated hemp marketplace, including age-gating, strict quality standards, transparent package labeling, listing ingredients, potency, and a QR code that links customers to certificates of analysis from independent testing labs. Products will be sold only to adults 21 and older, with age confirmation, requiring verification at purchase.
About Curaleaf Holdings
Curaleaf Holdings Inc. is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. The Company and its brands, including Curaleaf, Select, Grassroots, JAMS, Find, and Zero Proof provide offer product selection and accessibility across the medical and adult use markets. Curaleaf is listed on the Toronto Stock Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF.
