LOS ANGELES – Virginia Maggiore, AIA, has been named Principal of RDC, a full-service, award-winning architecture firm. Since joining RDC in 2019, Maggiore has built the firm’s Retail Store Rollout and Planning practice, adding notable retail and cannabis industry clients to the firm’s roster and garnering accolades for her work.
“Virginia is constantly striving for excellence and has been a force multiplier in RDC’s effort to expand our national retail offering. She inspires confidence in clients, colleagues, and staff,” said Brad Williams, AIA, CEO of RDC. Maggiore is a licensed architect, responsible for developing the in-store experience and customer journey, creative strategy, visual communication, and marketing integration for retail clients. She offers clients nearly 20 years of experience in the retail, wholesale, and international markets where she has successfully developed and implemented retail strategies for global brands. She works in close collaboration across the RDC architecture, interiors, and procurement teams to provide our clients with a detailed brand experience uniquely designed to fit their needs. Her deep retail design roots also inform her experience in cannabis dispensary design and rollout.
Recent representative projects under Maggiore’s direction include multiple locations for retail and cannabis, such as: Jenni Kayne Home Store, SoHo, New York, NY features all the architectural details suited to the city, including lofty ceilings, original hardwood floors and brick work, as well as vintage lighting, British Standard cabinetry, Waterworks fixtures, and shades from Portola Paints. The in-store experience allows customers to shop in ‘real’ living, dining and bedrooms, experiencing the products in an original way.
The flagship cannabis dispensary for DTLA’s “Traditional” brand features a vibrant lobby that then transitions customers from the outside and submerges them into a fully saturated, branded environment without yet entering the dispensary.
Inside, customers are met with more bright pops of color, round kiosks mimicking the brand’s iconic packaging, a view into the cannabis grow room, and a large-format video wall. The perimeter retail space is segmented to feature rotating partner brands in customizable shops-in-shop.
At the Rhone mens activewear store New York, NY, the label worked with RDC to design the brand’s 1,500-square-foot flagship in the Flatiron District at 133 Fifth Avenue. The location features a modern design that evokes movement, using metal and light woods and features furniture from Herman Miller and Design Within Reach. The store is Rhone’s third permanent location in Manhattan and the largest of the three.
About RDC Founded in 1979, RDC is a full-service, award-winning architecture firm dedicated to making everyday places extraordinary. Practice areas include interior design, branding, hospitality, retail, entertainment, workplace, residential, and procurement. Headquartered in Long Beach, CA, the firm has 175 staff members and offices located in
Washington DC, Northwest Arkansas, and San Diego CA. For more information, visit: www.rdcollaborative.com.
Photos by Benny Chan and Julia Robbs