IRVINE, Calif. –
Weedmaps (Nasdaq: MAPS), the leading online cannabis marketplace, and WTG Enterprises, the producer of The Freak Brothers, the renowned stoner comic series that has captivated audiences for the past 55 years, today announced a strategic partnership that’s aimed to further destigmatize and celebrate weed culture.
Both brands synonymous with cannabis, the partnership will consist of in-episode Weedmaps integrations in the second half of Freak Brothers season two, beginning September 24th, as well as exclusive “Smoke & Screen” events throughout the U.S., which will bring together industry influencers and tastemakers at the intersection of cannabis and entertainment.
“We know comedy has the power to influence culture, and we are excited to partner with The Freak Brothers to amplify our message that weed is something to be celebrated,” said Randa McMinn, Chief Marketing Officer at Weedmaps. “Since our company’s founding, Weedmaps has been committed to elevating stoner culture everywhere, challenging outdated stereotypes and bringing the plant to the forefront of mainstream conversations. Now, 15 years later, to see the Freak Brothers’ characters themselves embrace Weedmaps as their ‘go to’ for weed in the series is indicative of society’s broader acceptance of the plant and the industry at large.”
“Embracing the essence of stoner culture before it was mainstream, Freak Brothers and Weedmaps are united in blazing the trail toward a more inclusive and enlightened cannabis landscape” said Greg Goldner, Chief Brand & Strategy Officer of The Freak Brothers. “We’re excited about this partnership as it’s a convergence of the psychedelic past and the digital present, and I have no doubt that if Weedmaps was around in the 1960’s, The Freak Brothers would have been their most valuable customers.”
The Freak Brothers, based on Gilbert Shelton’s cult classic underground comic series, celebrates its 55th anniversary this year as Season 2 returns with its all-star voice cast — Woody Harrelson, John Goodman, Pete Davidson, Tiffany Haddish, Adam Devine, Blake Anderson, Andrea Savage, La La Anthony and ScHoolboy Q. Additionally, Joe Sikora will join this season with a special guest appearance. The series is produced by WTG Enterprises.
The Freak Brothers series chronicles the escapades of a trio of stoner anti-establishment characters and their cat who wake up from a 50-year nap after smoking a magical strain of weed in 1969 and must adjust to life with a new family in present-day San Francisco. In the second season, the Freaks’ Mary Jane-fueled misadventures will take them from their high school reunion to matching wits with Mark Zuckerberg, settling old scores with Mitch McConnell, and battling Seth Rogen in a Pot Brownie Bake-Off contest.
To check out Season 2 of The Freak Brothers, visit Tubitv.com, and to help refill your weed stash from the comfort of your own home, visit Weedmaps.com. For more on The Freak Brothers visit the official website at www.thefreakbrothers.com.
