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Consumer Experience

    Customer experience and journey design in cannabis retail-service, education, loyalty, and the factors that drive retention.

    A budtender and customer sitting on a couch in a modern dispensary, demonstrating a simplified and empathetic cannabis retail experience.

    Beyond the Transaction: Empathy and Simplicity in Cannabis Retail

    Consumer Experience Aaron Dubois
    Retail veteran Aaron Dubois explores the shift from transactional efficiency to empathetic simplicity, offering a strategic playbook for brands to win over consumers in an increasingly crowded market.
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