Tag: Contributor Stories
5 Tips for Successful Social Media Campaigns
In a recent virtual workshop for young cannabis entrepreneurs, I said, “You don’t sell a product. You sell a promise; a feeling.” A few...
Randall Huft Asks, ‘Where Have All the Protest Songs Gone?’
I grew up in a time of social unrest and political protest. My parents were antiwar activists and involved in the civil rights movement,...
5 Steps to Compliant Waste Management
Preparing, implementing, and maintaining a waste management plan is critical in any commercial operation that generates waste. For cannabis operations, the requirements are especially...
Jerry King’s Cannabis Cartoon | September 2020
Award-winning cartoonist Jerry King is one of the most published and prolific cartoonists in the world, selling more than 300 cartoons per month. His...
How to Reach New Cannabis Consumers
With legalization sweeping across the country, the cannabis category is evolving just like any other successful mainstream market—with scale and diversity. Consumer insights company...
More IRS Audits Are Coming. Here’s How to Handle Them.
It appears the Internal Revenue Service is keeping a close eye on the rapidly growing cannabis industry. The agency expects to audit more cannabis...
9 Digital Marketing Tips for Standing Out Online
A plethora of cannabis companies dot the current online landscape. Can you really make your brand stand out, increase traffic, and attain a glowing...
How Automation Is Changing Cannabis Packaging
Over the past decade, businesses of all types have embraced automation as a way to improve efficiency, increase productivity, and enhance consistency. One industry...
The Higher Purpose of Cannabis Gifting
In the spring of 2020, two consumer insights companies, SoapBoxSample and KNow Research, joined forces to explore consumer behaviors, needs, and preferences around the...
More Equal Entrepreneurial Access for All
As Black Lives Matter and similar movements shift the national conversation toward advancing social justice, the cannabis industry is not above reproach. From its...
