Tag: Featured Story
2021 Cannabis Retail Strategies
As we settle into 2021, cannabis’s essential designation is old news. Likewise, cannabis consumers’ rapid shift toward online pre-orders, curbside pickup, and delivery is...
Interstate Commerce: What to Expect in 2021
The cannabis industry continues to thrive as an essential business through a particularly challenging period of economic struggle. In 2021, as more conversations focus...
HERBL Is on a Mission to Educate Every Node along the Supply Chain
HERBL chief executive officer Mike Beaudry clearly remembers the day he saw the true scale of the mountain he and his distribution company had...
Amended PACT Act Could Disrupt Vape Industry
WASHINGTON, D.C. – In December, the 2021 Consolidated Appropriations Act passed by Congress and signed into law by former President Donald Trump expanded the reach...
How Much U.S. Farmland Should Be Dedicated to Hemp Crops?
According to the Journal of the American Medical Association, Google searches for CBD and hemp have risen steadily since 2014. The growing public interest,...
How Successful Cannabis Executives Approach Direct-to-Consumer Marketing
Brands like Warby Parker, Casper, and Cards Against Humanity have achieved great success with direct-to-consumer marketing. Though some cannabis businesses may not be able...
Why You Need a Data-Driven Marketing Strategy
Industry leaders typically anticipate major consumer trends well in advance, but 2020 disrupted longstanding expectations. The pandemic ultimately expedited the proliferation of several incipient...
Plant-Optimized Light Spectrums Maximize Growth, Quality, and Yield
Cannabis cultivators must manage a multitude of working components within their gardens. To ensure the most bountiful harvests, each aspect of the grow must...
Building Bigger Cannabis Brands with Better Data
It’s hard to imagine what newbie customers must be thinking as they peruse retail cannabis menus these days. First, they must decode the categories—“flower,”...
Preparing Today’s CBD Products for Tomorrow’s Market
You’ve probably noticed cannabinoids are everywhere these days. Since restrictions on hemp production and commerce were lifted by the 2018 farm bill, products containing...
