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Brand Relations: Creating the Story

During the early days of legalization, consumers were enthusiastic about purchasing an eighth of dry flower in a baggie. Over the past decade, their...
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Brand Strategies That Work

One could be forgiven for thinking the concept of branding was created in smoky Madison Avenue offices in the 1950s by iconic ad men...
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Art and Craft Define 3C Farms’ Coast to Coast Dispensary

The so-called “green zone” in downtown Los Angeles’s Arts District is home to some of the most popular legacy names in flower. Jungle Boys,...
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Asian American Leadership in the Global Cannabis Community

Asian Americans are currently the fastest growing racial group in the United States, accounting for about six percent of the population. Right now, only...
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7 Leading Cannabis Extraction Machines

For businesses across the spectrum of the cannabis industry, extracts are in high demand. Innovation has led to a wide range of new cannabis...
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Should  Psychedelics Be Part of Your Long-Term Strategy?

Given the current state of the world, missing a significant shift in the zeitgeist when it comes to psychedelic medicine would be forgivable. But...
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Feds Request New Cultivators to Supply NIDA Researchers

NEW YORK, NY - A federal agency this month took steps to end a decades-long monopoly on cannabis grown for research, issuing a call...
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Curing Cannabis to Preserve Terpenes and Retail Prices

One of the biggest issues with today’s cannabis is misplaced focus. While many consumers believe higher THC content makes for a better and more...
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Rapid Change and Psychedelics Took Center Stage at Lift&Co. Expo 2022

LIFT&Co. landed at its usual spot for 2022 in the Metro Toronto Convention Centre, surrounded by the opulence of skyscrapers, high-end restaurants, and major...
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How Your CBD Marketing Plan Can Cure Advertising Pain Points

In a world where people are increasingly looking for natural remedies to treat their ailments, cannabidiol (CBD) is becoming the go-to choice across numerous...

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