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Tag: Featured Story
Realizing Social Equity in the Cannabis Industry Today
To navigate the evolving role cannabis plays in society, we must operate through a healing lens. American racism, bore from the imperial pursuits of...
5 Iconic Brands with Staying Power
What will the most meaningful cannabis brands of the future look like? How will we consume them, and what will they taste like? What...
The Inflection Point for Cannabis Brands Is upon Us
On August 3, 2014, cannabis advertising kicked off in the United States in a big way: Leafly ran a full-page ad in The New...
Cannabis Brands Find Success with Social Media Alternative Cameo
Digital marketing in cannabis can be a headache. Between restrictions on traditional avenues such as Google Adwords and a lack of support from popular...
California Looks to Spare Cultivators from Suffocating Taxes
California’s cannabis cultivators celebrated the idea of temporary reprieve from high taxes after warning for years that onerous levies, low prices, and suffocating regulations...
Terpenes Over THC: Redefining the Perception of Quality
Shoppers associate the effects of cannabis with THC, turning the best-known cannabinoid into the most important factor when shopping for flower and related products....
5 Dos and Don’ts for Dispensary Loyalty Programs
The cannabis retail market is getting crowded, making it more difficult and expensive to attract new customers every year in established markets. Implementing a...
Staffing and Recruitment Secrets to Keep Growth on Track
Keeping up with employment trends and regulatory shifts in cannabis is a tall task, but the changes the industry saw in 2021 present huge...
Beyond the Basics of Branding
Red Antler, named for the fastest-growing cells in the animal kingdom, is a brand-building agency that focuses on startups. In fact, the company often...
Data: Getting the Right Message to the Right Audience
In a recent marketer survey conducted by NXTecK and the Cannabis Marketing Association, more than 80 percent of respondents said getting their message to...
