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A Guide to Surviving the Valley of Death

While it is often said history is an excellent teacher, can the history of established markets help protect cultivators’ businesses in emerging markets? As...
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B-Real Is a Celebrity in Charge

“I’d like to tell you just where I’m from, In the hills where the trees grow wild with weed fields.” —“Dr. Greenthumb” lyrics, Cypress Hill Long before...
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WYLLOW: Tiny but Mighty Dispensary

Newly opened WYLLOW can lay claim to being one of the most visually striking dispensaries in Los Angeles, a city home to no shortage...
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The Search for America’s Best Cannabis Employers Is Underway

There’s a lot to love about working in the cannabis industry, and most agree the work they do is both gratifying and fulfilling. Luckily,...
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Advice, Challenges, and Inspiration from the Women of Cultivation

The cannabis plant is an expression of feminine energy in its purest form. The industry remains male-dominated, much like other agricultural sectors, with only...
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Dispensary Customer Trends for a Strong Close to Q3

Despite the post-pandemic decline in sales, the cannabis industry is still projected to reach north of $30 billion by the end of 2022 while...
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The Threshold of Tomorrow: NFTs, Crypto, and the Metaverse

Early in the pandemic, Lincoln Barnett III began dabbling in cryptocurrency and got some exposure to early-stage non-fungible tokens (NFTs). “I went down the...
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Why Cannabis Companies Need a Digital Presence

Cannabis companies work incredibly hard to cultivate their own particular branding, voice, and culture around their products. Communicating their brand effectively and authentically has...
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Which Is the Better Extraction Method: Solvent or Solventless?

Both solvent-based and solventless extraction methods have their defenders and detractors. For now, methods that use hydrocarbons like butane, propane, and ethanol are the...
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How to Combat Budtender Turnover

Many entry-level retail jobs experience a high turnover rate, and the cannabis industry is no different. Dispensary budtenders are categorized as an entry-level foray...

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