Tag: Featured Story
Red White & Bloom’s Brad Rogers on Building a Cannabis Brand
Brad Rogers learned about the potency of brand equity early in his career, long before the first sale of legal cannabis took place in...
For Effective SMS Marketing, Pick the Right Approach
Marketing email open rates typically average between 15 percent and 25 percent. While the method is the most widely employed means of customer contact,...
Cannabis Nanoemulsions Explained, Finally
“Nano” has become one of the latest buzzwords appearing on cannabis packaging, but consumers and companies are confused about what the word really means....
5 Things Every CBD Product Retailer Must Understand
As any established brand already should know, cannabidiol (CBD) is a non-psychoactive cannabinoid widely known for its healing benefits. The compound has been shown...
5 Dispensary Merchandising Best Practices for Better Sales
In certain retail industries, engaging with a salesperson usually is required to close a sale. Car dealerships, cell phone stores, and real estate transactions...
Canadian Exchanges Offer Proving Ground for Cannabis Stock
When the tech industry and the web took off like a rocket in the 1990s, I was a technology editor at Wired. I listened...
How to Launch a New Cannabis Product the CPG Way
There’s little question vapor pens are taking a rock-solid position as a leading cannabis delivery product, especially among younger consumers, especially in California. Vape...
Tips for Making the Most of 420
Although cannabis sales typically rise on and around April 20 (colloquially 420), operators need to make sure they are ready to deal with the...
Retail Sales Data and Cannabis Products to Boost Your 420 IQ
Although 420 has become a national day of celebration for consumers, it’s typically a very busy day for cannabis retailers. For operators and managers...
Cannabis Marketing 101: Meet Your Audience Where They Socialize
Understanding your target audience is key to executing effective marketing strategies and increasing brand equity. But "understanding” isn't a destination. It's a journey. For...
