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Tag: Featured Story
5 Ways to Build a Better Board of Directors in Cannabis
Your board of directors should be a group of seasoned professionals who represent the strategy, direction, and growth behind your company. The group will...
Got Luxury Products? Target Millennials
Now is the time for cannabis brands to prioritize and engage millennials with long-term, luxury aspirations in mind. The consumer group born between 1981...
Laboratory Potency Inflation Erodes Trust and Credibility
Casual consumers typically don’t think about potency inflation. When a person legally buys a consumable product at a store, they trust the information printed...
A Guide to Surviving the Valley of Death
While it is often said history is an excellent teacher, can the history of established markets help protect cultivators’ businesses in emerging markets? As...
B-Real Is a Celebrity in Charge
“I’d like to tell you just where I’m from,
In the hills where the trees grow wild with weed fields.”
—“Dr. Greenthumb” lyrics, Cypress Hill
Long before...
WYLLOW: Tiny but Mighty Dispensary
Newly opened WYLLOW can lay claim to being one of the most visually striking dispensaries in Los Angeles, a city home to no shortage...
The Search for America’s Best Cannabis Employers Is Underway
There’s a lot to love about working in the cannabis industry, and most agree the work they do is both gratifying and fulfilling. Luckily,...
Advice, Challenges, and Inspiration from the Women of Cultivation
The cannabis plant is an expression of feminine energy in its purest form. The industry remains male-dominated, much like other agricultural sectors, with only...
Dispensary Customer Trends for a Strong Close to Q3
Despite the post-pandemic decline in sales, the cannabis industry is still projected to reach north of $30 billion by the end of 2022 while...
The Threshold of Tomorrow: NFTs, Crypto, and the Metaverse
Early in the pandemic, Lincoln Barnett III began dabbling in cryptocurrency and got some exposure to early-stage non-fungible tokens (NFTs). “I went down the...