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WYLD (the Power of a Brand): Encouraging an Adventurous Spirit
(WYLD is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue of...
Canada Leads the Way on Global Cannabis Legalization (Infographic)
Adult-use sales began in Canada in October, 2018 when Bill C-45 look effect, more than five years after Justin Trudeau first publicly endorsed it....
Willie’s Reserve (the Power of a Brand): Sharing, Caring, and Toking
(Willie's Reserve is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue...
What Makes a Cannabis Brand? The Answer Lies Beyond the Logo
What companies have done a great job with branding?
I really like what Canna Bath Co. has done. They were having difficulties getting products into...
Weekend Unlimited (the Power of a Brand): Strategically Investing in Fun
(Weekend Unlimitied is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue...
The Bright Side of the Pride Rainbow
In a survey of over 4,100 LGBT consumers by INTO, Grindr’s digital magazine, and market-research firm Brand Innovators, only 15.6 percent felt “very positively”...
Too Much Cannabis Prompts Oregon to Allow Interstate Sales
SALEM, Ore. – It started in 2017 with a bumper crop of Oregon cannabis that had, by early 2019, reached a surplus of 1.3...
How to Stand Up to RICO Lawsuits
Imagine a new bakery opens on your block. Every morning, much to your displeasure, you arise to the pungent aroma of baking bread. The...
Wana Brands (the Power of a Brand): Tagging the Right Message
(Wana Brands is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue of...
Packaging: The First and Last Step of Brand Building
Okay, I admit it. I am looking for trouble right out of the chute. How can anything be both the first and last step?...
