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How Free Samples Trigger Curiosity and Drive Brand Loyalty
The allure of free samples is hard to resist. Who doesn’t love single-serve cups of chips and salsa at no charge? Hands down, the...
510-Thread Batteries Are Not the Future of Vaping
Since 510-thread batteries first became ubiquitous in the cannabis industry more than a decade ago, they have been lauded as a reasonable standard that...
The 3 Different Market Types Need Different Data
Only three states in the United States have no program in place for legal medical or recreational cannabis, leaving the rest of the country...
Industry Evolution & Craft Revolution
Several years ago, I worked with a marketing team that wanted to convey their company’s technology was driving evolution in their industry. The tagline...
Filling a Brand-Focused Gap in a Saturated Market
The rise of honest-to-goodness brands has ushered in incredible improvements for numerous stakeholders throughout the cannabis industry. Brand differentiation helped producers set themselves apart,...
How to Navigate Retail Real Estate
Retail trends generally roll in waves, but the waves look more like oscillations in the cannabis industry. Michigan is an excellent example. By 2016,...
These Companies Are Leading the Artificial Intelligence Revolution
In September of last year, Jason Reposa was given access to the beta of Stable Diffusion, a now-prominent image generator powered by artificial intelligence...
6 Outside-the-Box Retail Strategies
The past fifteen years have seen a major shakeup in brick-and-mortar retail. Changes in consumer spending, the emergence of ecommerce, and a shift toward...
6 Loyalty Programs for a Lasting Retail Advantage
Even though markets are expanding, the crowded retail landscape in many regions can make acquiring new customers difficult and expensive. Implementing a robust loyalty...
Hospitality Trends Come to Retail
As the cannabis industry matures, regulatory restrictions are becoming less stringent, paving the way for dispensaries to operate more like traditional retailers and cannabis...
