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2026 Cannabis Marketing Playbook: Consumer Shifts You Can’t Ignore
As operators finalize their 2026 plans, fresh data shows cannabis consumers are changing in ways that directly impact marketing, product development, and retail strategy. From the rise of wellness and discreet formats to the growing demand for personalization, digital-first shopping, and founder-led authenticity, here’s what today’s consumers expect and how brands can adjust for the industry’s next era.
Navigating 2025: Strategies for Thriving Amidst Risk and Competition in Cannabis
The cannabis sector is navigating heightened risks, with economic pressures, inflation and regulatory uncertainties straining operations. A reactive, “set-it-and-forget-it” mindset no longer will work...
Legal Psychedelics Set to Follow Cannabis Regulatory Blueprint
Twenty-five years after Colorado legalized medical cannabis and a decade since greenlighting adult-use sales, the Centennial State made history again as one of the...
2026 Cannabis Marketing Playbook: Consumer Shifts You Can’t Ignore
As operators finalize their 2026 plans, fresh data shows cannabis consumers are changing in ways that directly impact marketing, product development, and retail strategy. From the rise of wellness and discreet formats to the growing demand for personalization, digital-first shopping, and founder-led authenticity, here’s what today’s consumers expect and how brands can adjust for the industry’s next era.
5 Essential Strategies from Leading Cannabis PR Agencies
As the cannabis industry matures, PR and marketing demand greater discipline, credibility, and accountability. We asked a group of respected agencies to share what operators need to know about earned media, attribution, trust-building, and sustainable growth and how to make smarter decisions in a regulated market.
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MJBizCon Reception Celebrates Women Shaping Cannabis Leadership
Women Grow and MJBizCon honored trailblazing women and spotlighted ongoing efforts to advance equity and leadership in cannabis.
Future-Proofing Cannabis Extraction With Natural Refrigerants
As synthetic refrigerants disappear, Huber’s natural temperature-control systems help extraction labs stay compliant, efficient, and future-proof.
Automation for a New Era of Cannabis Pre-Roll Manufacturing
Hefestus brings decades of engineering expertise to cannabis with new donut-infusion and MAP technologies for next-generation pre-roll production.
Researchers Suggest a Standardized Language for Cannabis Aroma
Oregon State researchers propose a standardized cannabis aroma lexicon, offering clearer pathways for quality assessment beyond THC and terpenes.
Living Near Dispensaries Linked with More Cannabis Use, Less Heavy Drinking
Oregon researchers found closer proximity to cannabis retailers correlates with more cannabis use and lower heavy drinking rates.
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