Creative Employee Compensation Can Drive Performance

During an unprecedented time colloquially known as the Great Resignation, millions of employees are leaving their jobs — almost 3 percent of the entire...

How to Integrate Cannabis Delivery into Your Retail Business Model

Cannabis is fully legalized in eighteen states and illegal in only four. With the continuing legalization and decriminalization of cannabis across the country, the...

The Art of Storytelling in Marketing

You know that feeling when you’re reading a book that captivates you from the jump and sucks you into the story all the way...

3 Valuable Marketing Lessons to Borrow from Mainstream CPG

As our industry continues its inevitable—yet agonizingly slow—journey toward becoming a mainstream player in the consumer packaged goods (CPG) sector, marketers in the industry...
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Marketing Plans That Scale with Your Business

Over the seven years since it was launched, Massachusetts-based marketing agency Cannabis Creative Group has grown into a trusted industry partner, offering tailored services...
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Empowered Women: Breawna Lewis

Breawna Lewis is a budtender at the iconic Cookies Melrose dispensary in the heart of Los Angeles, where her passion for cannabis and its...
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New Study Reveals Female Cannabis Consumer Motivations for 2025

LONDON – Cannabis marketers who see 50 percent of the population as a homogeneous customer base are destined to disappoint more than they satisfy,...
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Find Fun, Safety, Flavor With THC Drinks Find Wunder

THC drinks are positioned to offer consumers exactly what they want in a changing market: a chance to be safe, social, and discreet. Cannabis...
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Green Check Makes Cannabis Compliance One-Click Easy

Cannabis regulations constantly evolve, especially as more states launch legal adult-use markets. As a result, businesses continue to face mounting challenges and confusion when...
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