There is so much potential in cannabis. It can help to alleviate chronic pain caused by a number of health conditions. It can reduce our reliance on opioids while also lessening the side effects we experience from other medications....
Brands and dispensary operators have grown accustomed to hearing “no” when it comes to many new-age marketing tactics. Fortunately, a more enlightened way to approach customer acquisition in the cannabis industry exists.
In the hyper-competitive space, customer attention is a...
An old friend of mine is a successful Silicon Valley investor and venture capitalist. When I recently asked him what he expects of the companies he invests in, he was blunt: “Hire good people, and don’t run out of...
Brands’ customers are retailers, and retailers’ customers are consumers. This has created a major advantage for retailers, because it places the most direct relationship with consumers—the ultimate source of all revenue—squarely in retailers’ hands. Stores know their customers’ names,...
https://www.youtube.com/watch?v=oEBiQCOHzqc
SACRAMENTO, Calif. – Budtenders in competitive markets have a new tool in their sales arsenal: a ‘cannabis sommelier’ certification program that ports a classic wine-judging method to marijuana.
The Cannabis Sommelier Certification program, presented by education platform CannaReps in collaboration...
Compared to every other legal retail industry, shopping for cannabis products can be a confusing, frustrating experience for consumers, who must wade through ever-changing menus, quirky payment systems, and half-baked information about brands and their products.
With the launch of...
Your business is not a dispensary and you don’t touch the plant, so... You don’t want to reach cannabis consumers?
Wrong.
So many companies have limited themselves by not thinking outside the box when trying to reach potential customers. Many people...
Everyone remembers the first time they saw a copy of High Times on a magazine shelf, usually tucked somewhere between the adult magazines and tobacco fetish periodicals at a local liquor or convenience store. The primary appeal of those...
YAZOO CITY, Miss. -- June 17 marked the fiftieth anniversary of the day President Richard Nixon declared war on drugs. Since that day in 1971, California has recorded more than 10 million felony drug arrests, including 1 million felony marijuana arrests,...
