SMITHS FALLS, Ontario, and NEW YORK - Canopy USA LLC, a subsidiary of Canopy Growth Corporation, has completed its acquisition of Acreage Holdings Inc. Canopy USA now owns 100% of the issued and outstanding shares of Acreage. Together with the completed acquisition of 100% of Wana Wellness LLC, The CIMA Group LLC and Mountain High Products LLC (collectively, "Wana"), and approximately 77% of the shares...

Let’s address the elephant in the room: Some people think business-to-business (B2B) marketing is dull and tedious. Compared to consumer marketing, you’re dealing with longer, more complex sales cycles, the target audience is more niche with specialized needs, and customization and expertise are essential. B2B marketing also carries higher stakes, requiring your marketing strategy to address multiple decision-makers within...

The cannabis industry is growing more sophisticated by the day, with both cultivators and consumers paying closer attention to the subtleties that define a premium product. One of the most sought-after qualities in cannabis is its terpene profile—those aromatic compounds that give each strain its unique smell, flavor, and, often, nuanced effects. As demand for terpene-rich cannabis rises, many...

Some marketing techniques stand the test of time. The best ones often are uncomplicated, sustainable over a long period, and deliver a hefty return on investment. Those factors are especially important when economic conditions are in flux, as they are now, or when market forces outside an industry’s control exert internal pressure. One of the key strengths of classic techniques...

OTTAWA, ON - The results from the annual Canadian Cannabis Survey provide a snapshot of public health and public safety data on cannabis in Canada. Health Canda published the 2024 Canadian Cannabis Survey (CCS) results November 5. The data was collected from April 4 to July 2, 2024. Since 2017, Health Canada has conducted the annual Canadian Cannabis Survey to better understand...

TORONTO -- Organigram Holdings Inc., a leading licensed producer of cannabis, acquired 100% of the issued and outstanding shares of Motif Labs Ltd. for upfront consideration of $90 million, consisting of $50 million in cash and $40 million of Organigram common shares priced based on the 30 day trading VWAP of $2.3210 on the Toronto Stock Exchange (“TSX”). In...

DENVER -- The Colorado School of Public Health (ColoradoSPH), in partnership with Initium Health, unveiled a first-of-its-kind public awareness campaign, The Tea on THC. The initiative educates Coloradans on the often-overlooked health risks of high-concentration cannabis use by focusing on raising awareness and fostering open dialogue on the subject. It will provide critical resources for youth, young adults, parents and...

ORLEANS, Mass. -- Seaside Cannabis Company is proud to be celebrating not only its 1st year of operations, but also winning 2 prestigious awards: the NECANN 5-Star Retailer Award and the Cape Cod Times Community Choice Award. The NECANN 5-Star Retailer Award is given to dispensaries that demonstrate excellence in all aspects of their business, including product quality, customer service, and community...

NEW YORK and TORONTO - iAnthus Capital Holdings Inc. provided an update about the previously disclosed legal proceedings involving Ninth Square Capital Corporation. Ninth Square served a statement of claim on August 8, 2019 against iAnthus, MPX Bioceutical ULC ("MPX ULC"), a wholly-owned subsidiary of iAnthus, and MPX International Corporation ("MPXI") before the Ontario Superior Court of Justice, seeking damages for...

LOS ANGELES -- Snoop Dogg expanded his Smoke Weed Every Day (S.W.E.D.) cannabis brand by launching the e-commerce site, SWED.com. The direct-to-consumer marketplace builds off the openings of a S.W.E.D. dispensary in Los Angeles and a coffee shop in Amsterdam this summer. The online store features a curated selection of authentic Snoop Dogg and Death Row Records branded hemp-derived cannabis products,...