A Good Package Always Tells a Good Story
A good package should tell a story about your brand and your company. It can convey to the consumer what the product represents. Is the product high-quality, fun, or medicinal? All of these concepts may be told through packaging materials, designs, and treatments.
Packaging can drive up sales. An identifiable brand not only will draw in buyers, but also bring...
Seven Ways to Maximize Sales for the Holidays
It’s been a retail holiday truism for decades: As much as one-third of yearly sales will come in the last eight weeks of the year. But does this hold true in the current cannabis retail environment? Well, yes—and no. Greg Shoenfeld, director of dispensary relations at BDS Analytics, believes the current legal cannabis market is impacted by the holidays...
Heeding the 5 Fundamentals of the Cannabis Business
Making the time to implement proven cannabis business solutions will only result in positive benefits for owners overworked and overwhelmed with the demands of a growing industry.
Over the past twenty-five years, I’ve built and sold five companies, raised more than $100 million in capital, earned an MBA from Harvard, supported close family members through alcoholism and raised three awesome...
Vatra Offers Choices for the True Fashionista
Vatra sees a sweet future for its Skunk line of stylish, discreet bags.
In our dreams, broken glass may represent disappointment and negativity. For those who have shattered their favorite pipes, the sentiment is remarkably similar.
Protecting expensive glass seems like an obvious necessity, but not everyone is comfortable slinging an obvious paraphernalia holder over their shoulder. Many cannabis apparel and...
Meet the Subject-Matter Specialist for the Cannabis Industry, Sean Donahoe
Sean Donahoe explains the challenges of organizing the Golden State, and why Prop 64 will pass.
Finding a definitive label for Sean Donahoe is a fruitless, if enjoyable, endeavor. Educated at the University of California at Santa Cruz and the London School of Economics and Political Science, the policy wonk and business strategist not only has been an active and...
Farmer Tom Lauerman: A Profile in Pictures
A picture may tell a thousand words, but we've got 15, and that just scratches the surface when describing the amazing journey of "Farmer Tom" Lauerman, an organic farmer, social activist and educator at the forefront of the medical marijuana movement. Here, he shares a "day in the life" at his farm in Vancouver, Washington.
Elem-n-tal Solves Your Digital Display Problems
Elem-n-tal multi-display digital menus instantly add legitimacy, clarity, functionality, and sex appeal to your dispensary.
Before Anthony Vernaglia co-founded Elem·n·tal in early 2015 he worked for a London fund that managed a portfolio based on previously locked-up assets. When he realized he’d rather create something than continue to shuffle existing value, he launched SiRV Interactive, providing digital display systems to...
Ready to Grow: Sagely Naturals Specializes in CBD Relief and Recovery
Sagely Naturals' story is like so many in the CBD category: The founders, Kaley Nichol and Kerrigan Hanna, who are both mothers, were complaining about aching muscles, tight joints, and overall discomfort. Instead of turning to over the counter drugs, they opted to give CBD a chance—once they knew what it was through their children.
Kaley and Kerrigan knew there...
Harborside Changes the Face of Cannabis…Again!
Oakland, Calif.—Harborside Health Center (now known simply as “Harborside”), the nation’s model cannabis company, celebrates its 10-year anniversary on October 3 with an innovative design rebrand that will reinvent the original industry standard Harborside pioneered a decade ago, and has since been adopted nationwide. As a new era looms in light of California’s adult-use legalization measure, along with nine...