LOS ANGELES – 22Red, the artisanal cannabis manufacturer founded by System of a Down’s Shavo Odajian, is thrilled to announce their brand placement with industry forerunner STIIIZY and will begin appearing in California at their dispensaries as a top shelf premium option in 2022. The new retail venture is part of 22Red’s larger expansion plan and the brand’s mission to introduce premium cannabis goods to the everyday experience.
Pairing with STIIIZY will allow for 22Red to grow its presence through the industry giant’s 16 dispensaries and give returning patrons something truly unique and exciting to enjoy. “We have been extremely selective about where we place our brand at retail and we finally found a great match and a home with the STIIIZY stores,” says Harry Kazazian, Chairman and CEO of 22Red.
The soft launch will begin February 22nd, 2022, at STIIIZY’s Southern California stores. The first available 22Red offerings will be their premium indoor jars with pre-rolls and concentrates to be added. As the year progresses, 22Red will become available at all remaining STIIIZY locations, giving the brand greater strategic placement throughout Northern and Southern California while providing cannabis consumers throughout the state with an easily accessible, truly elevated cannabis experience. Both 22Red and STIIIZY are excited for the coupling, and know that 22Red’s brand position, commitment to quality, and creative values will perfectly serve STIIIZY’s retail ethos.
Currently, 22Red products are available in California, Nevada, and Arizona. As they continue to grow into new states through strategic partnerships with industry stalwarts like STIIIZY, their commitment to quality, inspiring cannabis offerings will remain the same.
To request hi-res images, speak with a company principal or receive samples, please contact Alexa Oliphant at [email protected] or call at 714-420-6492. For more information visit www.22Red.com.