BOULDER, Colo. –
A patchwork of state regulations and lack of federal guidance has relegated cannabis brands that serve a range of communities with a marketer’s worst nightmare: inconsistent brand labeling and packaging. Now North America’s leading cannabis edibles producer Wana Brands is addressing the challenge with a brand refresh that brings consistency to its significant and growing footprint in more than two dozen markets.
An important step in creating a unified, internationally recognizable brand entity, Wana Brands’ label refresh adheres to universal compliance guidelines, such as no fruit images on labels. The packaging is also child-resistant and recyclable. The rollout will ensure a consistent look in 3,000 dispensaries regardless of location. Wana is currently available in 14 US states, Puerto Rico and nine provinces in Canada, with more markets set to come online this year.
“While we approach each market Wana operates in as a unique community with its own needs, values and opportunities, it is time for our packaging to reflect the same vibrancy and consistency found in our premium products. From Arizona to Canada, in every community Wana serves, consumers know they can be certain that Wana Gummies will always taste and feel the same. Now they will look the same, too,” said Joe Hodas, CMO, Wana Brands. “With hundreds of uniquely formulated options at over 3,000 dispensaries across North America, the packaging rollout will take time. But we see this as a necessary step toward our growth as a national brand, and we know the work we are doing today will help set the industry standard for the future.”
Regulatory framework dictates that cannabis companies follow state law, specifying products must be manufactured within state lines and follow state packaging guidelines. For a cannabis business seeking to build a unified, internationally recognizable brand identity, this creates a labyrinth of state-by-state variations. The new packaging adds consistency to most markets.
Wana gummies are one of the only edibles on the market that are vegan, kosher, terpene-enhanced, melt-proof and created using organically sourced sweeteners, never gelatin or high fructose corn syrup. All of Wana Brands’ products are grounded in science, with some formulations crafted to help people achieve concrete wellness goals via new combinations of rare and major cannabinoids, terpenes, and other plant-derived ingredients. Wana is a leader in cannabinoid research and development, using science to guide industry-leading and best-selling product innovation.
To find a dispensary offering Wana Brands products near you, visit https://www.wanabrands.com/find/.
Wana Brands: Enhance Your Life
With North America’s largest distribution footprint, cannabis edibles producer Wana Brands is a top international brand available in 14 U.S. states, the U.S. territory of Puerto Rico and nine Canadian provinces and territories, generating close to $300 million in retail sales annually across more than 3,000 dispensaries. Through industry-leading innovation, Wana is developing cutting-edge use-case formulations and recipes, such as Wana Quick Fast-Acting Gummies, the top-selling quick-onset edible, and the Optimals Fast Asleep formulation. Wana is committed to the communities it serves by supporting more than 50 charitable organizations in the markets where the company operates. For more information or to subscribe to Wana’s e-newsletter, visit www.wanabrands.com. Follow Wana on Instagram, LinkedIn, Twitter, YouTube and Pinterest.
