Cannatrona, dedicated to elevating pre-roll solutions with cutting-edge filter tips and mouthpieces for the cannabis and hemp sectors, announces the appointment of Jeni Sperry as Head of Business Development.
This strategic move marks a significant milestone in Cannatrona’s journey as a newly formed entity under parent company Filtrona, reflecting a pivotal step in the company’s evolution and commercial growth.
Bringing more than 15 years of experience in the cannabis sector, Jeni is skilled in brand development and operations across diverse industries and will be directly customer-facing in the role.
Her career includes pivotal roles at globally recognized companies such as Tesla, Guess Jeans and Cookies Retail. She also played a crucial role as the Vice President of Sales and Marketing for a top self-funded legacy California extraction brand, Friendly Farms.
Ann Treadaway, Global Business Development Director at Cannatrona, said: “Cannatrona is thrilled to welcome Jeni to our team as Head of Business Development, at a very exciting time for our business. Jeni’s extensive experience in the cannabis industry, coupled with her proven track record of developing brands and driving sales, aligns seamlessly with our vision for Cannatrona’s long-term future. Filtrona is one of the most established and recognized names in the filter tip and mouthpieces category, and now through Cannatrona, we’re offering that expertise to the North American and Canadian cannabis and hemp markets. With Jeni on board, our customers will know they’re in good hands!”
Jeni remarks: “Joining the Cannatrona team is an exciting step, especially as we witness the remarkable growth in the cannabis and hemp sectors. The rising demand for pre-rolls signals a clear need for innovative and regulatory-savvy solutions. That’s the sweet spot for Cannatrona, with our deep-rooted expertise and unwavering commitment to excellence. I’m eager to contribute to our journey, build meaningful connections in the industry, and deliver the standout, personalized service that sets Cannatrona apart.”
As Cannatrona launches into the North American and Canadian cannabis markets, Jeni’s role will see her connecting directly with cannabis and hemp product developers. Her combination of corporate development and marketing skills, coupled with a deep understanding of the cannabis landscape, positions her as a strong driving force in Cannatrona’s growth.
Jeni is on board with the team for the upcoming MJBizCon in Las Vegas, taking place from November 28 to December 1, 2023. She’s keen to connect with industry colleagues and delve into potential collaborations.
About Cannatrona
Headquartered in Greensboro, NC, Cannatrona offers custom filter and pre-roll solutions for the cannabis sector. We specialise in the design and manufacture of advanced filter tips and mouthpieces that are proudly made in the USA. Cannatrona brings innovation to the rapidly evolving cannabis industry, leveraging the global expertise of our parent company, Filtrona, in specialized filter solutions.
Our vision is to establish a new benchmark for enriched cannabis, hemp, and CBD experiences. We are focused on delivering exceptional, regulatory-compliant products that empower businesses and satisfy consumers. As the industry navigates a changing regulatory landscape, Cannatrona is ready to serve as a trusted partner who is committed to quality, innovation, and compliance.
