LAS VEGAS —
Deep Roots Harvest, one of Nevada’s most-experienced producers and distributors of high-quality cannabis, announced today the launch of Firebird, a new brand of infused pre-rolls created to elevate the pre-roll experience above the ordinary. Now available at all Deep Roots Harvest locations statewide, Firebird provides an adventurous new option for both connoisseurs and casual consumers that is a cut above the typical pre-roll.
“Sometimes a ‘normal’ pre-roll just won’t do if you are a regular consumer or someone seeking a little something extra,” said Jon Marshall, COO of Deep Roots Harvest. “Firebird kicks the pre-roll experience up a notch, adding a touch of celebration, excitement or deep relaxation that a lot of our customers are craving. The Nevada cannabis consumer is becoming more sophisticated, and Firebird is an evolutionary product for their evolving tastes.
A conveniently rolled joint of pure flower ready for consumption right out of the package, the pre-roll is one of the simplest and most popular forms of cannabis available. The foundation of pre-rolls and infused pre-rolls are the same, but the infused pre-roll provides an enhanced flavor and potency. Firebird infused pre-rolls utilize a foundation of high-quality Bluebird flower with an infusion of live resin concentrate, taking the typical pre-roll experience to incredible new heights.
According to data firm Headset, pre-rolls accounted for $406 million in sales and 7.9% market share in 2018 but in 2022 sales rose to $1.5 billion and a 12.7% market share. The rapid growth is widely attributed to the greater variety of pre-roll products now available and the rising popularity of infused pre-rolls.
“Longtime cannabis consumers are increasingly seeking products that are beyond the ordinary,” Marshall said. “The growing sophistication in consumer tastes gives us the opportunity to really get creative and introduce new products that capture the imagination and spirit of the Nevada community. For this infused pre-roll, we went with a ‘phoenix rising’ theme, which takes our flower preroll, the Bluebird, and takes it to the next level! We are looking forward to the reaction our customers that are already familiar with the Bluebird pre-rolls have to our new infused pre-roll the Firebird.”
The Firebird launch comes on the heels of a multi million dollar capital expenditure investment Deep Roots Harvest has made to upgrade and modernize its cultivation facilities in Mesquite and Wendover. The company has experienced months of rapid expansion and now features six dispensary locations in Nevada, including the largest dispensary in Reno and the company’s flagship dispensary on Cheyenne Avenue in Las Vegas.
About Deep Roots Harvest
With decades of experience from a team with a true passion for the plant, Deep Roots Harvest has been cultivating, processing, manufacturing and distributing high-quality cannabis products in Nevada since 2015. Utilizing one of the largest cultivation facilities in the nation, premium extraction processes and a focus on natural and sustainable ingredients, Deep Roots creates premium strains and products distributed at a wide variety of retailers, including a growing list of Deep Roots Harvest locations across Nevada. For more information, visit DeepRootsHarvest.com. Continue the conversation on Facebook, Twitter, Instagram and YouTube.
