LOS ANGELES — E1011 Labs, a pioneer in heat-not-burn technology and cannabis wellness solutions, unveiled its new brand identity as E10 Labs. At the heart of the evolution is the launch of Odin, E10 Labs’ latest flagship Air-Based Heating (ABH) device, an advancement in precision cannabis vaporization.
Fresh identity for a new era
The new E10 Labs logo represents the company’s commitment to making cannabis consumption simpler and more accessible through innovation.
“Our rebrand to E10 Labs is more than just a visual change,” said Mackenzie Whalen, marketing director of E10 Labs. “It’s an embodiment of how we’ve grown and where we’re headed. It reflects our ethos—intentional, effortless, and true to the plant.”
Introducing Odin
Odin is an advancement in heat-not-burn technology, leveraging proprietary ABH technology for precision and consistency. With three adjustable temperature settings and two session durations — “Quickie Sesh” and “Full Sesh” — users can customize their experience.
Unlike traditional conduction heating, which can cause hot spots, uneven vaporization, and partial combustion, the Odin features a dynamic airflow system that evenly heats cannabinoids without degrading key compounds, all while maintaining energy efficiency.
Odin is a closed system, designed exclusively for compatibility with E10 Labs’ current and future pre-dosed pairings, including Stelo, the upcoming Nano Joints, and the future launch of concentrate pairings, ensuring the Odin remains versatile as the product ecosystem expands. Pre-orders for the Odin device begin nationwide on February 14.
About E10 Labs
Founded in 2018 by a team of designers ad engineers, E10 Labs is a Los Angeles-based technology company dedicated to creating cutting-edge cannabis hardware that combines innovation, wellness, and accessibility. Through products like the Odin device and Nano Joints, the company is pioneering a new era of cannabis consumption.
