Professional sports are notorious for outdated views on cannabis use among athletes. While the NFL is rethinking its stance on cannabis by funding clinical trials and the MLB allowing players to use cannabis in their personal lives are promising indicators of shifting attitudes, the UFC has been ahead of the curve in terms of its cannabis policies. Why? Studies have shown that cannabis has been found to help alleviate muscle soreness, stress and assist with brain health —all issues surrounding the well-being of UFC fighters.
Cannabis companies have not shied away from the UFC community. One company in particular, Gelato Canna Co., has partnered with UFC fighter Gilbert Urbina, for a collaboration that helps normalize cannabis use in professional sports while fighting the stigma that cannabis users are couch locked stoners.
Urbina is available for interviews to talk about a variety of topics surrounding the Gelato sponsorship including:
Game Plan: Why Gelato decided to sponsor Urbina in particular and how his use of cannabis has benefitted his UFC career
Functional and Fun: How more professional athletes are embracing the effects of cannabis as a tool to optimize their mental health and wellbeing
Investing in Innovation: Gelato’s strategy for sponsoring a UFC fighter and how this lays the groundwork for future cannabis companies sponsoring professional athletes
For more information, please visit GelatoCanna.com.
