DENVER — Green Dot Labs, a leading premium cannabis brand, debuted a refreshed brand identity. Since its inception in 2014, GDL has evolved from an early innovator into Colorado’s longest-running premium cannabis cultivation and extraction brand, specializing in the development of genetics and production of small-batch flower and concentrates.
To mark over a decade of market leadership and its upcoming expansion into Arizona, Green Dot Labs’ reimagined brand identity features a modernized logo, bold messaging, elevated packaging, and updated visual elements across its platform.
“We’re proud to plant our flag as one of the nation’s leading family-owned, founder-led legacy cannabis brands with the launch of our updated identity and navigation system,” said Alana Malone, co-founder and Chief Executive Officer of Green Dot Labs. “This visual refresh, combined with the launch of our groundbreaking genetics-led navigation system, will propel us for decades to come. We’re excited to bring our consumers closer to the plant – its DNA, its heritage, and story – through products designed to inspire, connect, and continually push the boundaries of what’s possible across every category. We’re proud to honor our Colorado roots, welcome new friends in Arizona, and continue driving innovation while raising the bar for quality at every step.”
The updated product offering structure is organized into four genetic categories. Each category represents a critical phase in the discovery, refinement, and elevation of cannabis genetics – beginning with Heirloom, the genetic preservation category, and progressing through the advancement pipeline from R&D to Selections, to the final stage, GDL Originals.
The genetic categories span three product categories: Flower (including flower rolls), Live Resin (featuring dabs, vapes, and infused rolls), and Live Rosin, (offering dabs, vapes, and infused rolls). The Heirloom, Selections, and GDL Originals series are available in all three formats, while the R&D line is offered only as Live Resin. The refreshed product structure replaces the former Black, Blue, and Silver Label categorization system.
The new packaging system features fresh designs and patterns, bold color palettes, and visual styles that reflect the diversity of offerings within GDL’s product universe, allowing consumers to seamlessly navigate the series. Each genetic category is represented by a unique pattern or original artwork, while product lines are distinguished by defining base colors. This cohesive visual identity enhances consumer navigation, making it easier for them to identify genetic categories and explore new formats.
“Green Dot Labs was built on a deep passion for innovation and the artistry of cannabis genetics, from preserving distinct cultivars to advancing and creating new ones,” said Dave Malone, co-founder and Chief Creative Officer of Green Dot Labs. “Today, with over 600 exclusive cannabis strains, our Colorado operations are home to one of the largest genetic libraries in the world, boasting some of the rarest and purest strains in the nation. Our revitalized product structure brings the story behind each line and individual strain to life, making it easier than ever for cannabis enthusiasts to find the experience they’re looking for. We’re excited to bring this momentum to Arizona and introduce a new standard of cannabis defined by bold flavor profiles, consistent performance, and the genetic precision that sets GDL apart.”
The evolved brand identity will roll out in phases across Green Dot Labs’ product lineup beginning June 21.
About Green Dot Labs
Founded by husband-and-wife team Dave and Alana Malone in 2014, Green Dot Labs is a leading premium cannabis brand, celebrated for its groundbreaking approach to cannabis breeding and resin preservation. With a proprietary library of exclusive strains developed from meticulous evaluation of thousands of phenotypes, GDL sets the standard for innovation, flavor, and quality in cannabis.
