CHICAGO – Verilife, Illinois’ premiere cannabis dispensary brand, has entered into a groundbreaking sponsorship with the 2022 American Hockey League Champions, the Chicago Wolves. The first-of-its-kind agreement between a cannabis company and a Chicago sports team includes game-day visibility for Verilife at the Wolves’ home stadium, Allstate Arena in Rosemont. In addition, the sponsorship enables in-store promotional opportunities at Verilife’s Rosemont location. The partnership also includes a charitable component benefiting one of the Chicago Wolves Charities, Facing Forward to End Homelessness, a Chicago nonprofit organization dedicated to ending homelessness in the Windy City.
“The Chicago Wolves are a dynamic team in a city that really loves hockey,” said Erika Salgado Guerra, Chief Marketing Officer, PharmaCann, the parent company of Verilife. “The close proximity of our Verilife Rosemont location to the games makes this sponsorship a natural fit. We have so many customers who follow the team, and we cannot wait to introduce Verilife to the rest of the team’s fans. We’re looking forward to being a part of each exhilarating game.”
As part of the sponsorship, Verilife will be featured on the Jumbotron above the ice, on prominent ribbon LED signage encircling the arena, and on the team’s website. In addition, Verilife will participate in the Wolves Score for Charity program where donations will be made to Facing Forward to End Homelessness throughout the 2022-23 season determined by on-ice performances.
“The Chicago Wolves and Verilife are both dedicated to helping the communities in which we live and work, and we are grateful for the opportunity to help people experiencing homelessness through this sponsorship,” said Chris Friederich, Senior Executive of Corporate Partnerships with the Chicago Wolves. “It’s going to be fantastic to see how much money we can raise together for Facing Forward. Go Wolves!”
About PharmaCann
PharmaCann Inc. is one of the nation’s largest privately held, vertically integrated cannabis companies, providing safe, reliable, and high-quality cannabis products to people in both the medical and adult-use markets. We are a seed-to-sale cannabis and infused product retailer. The PharmaCann geographic footprint includes LivWell Enlightened Health and Verilife dispensaries, and cultivation and processing operations in eight states. We have developed our matter., LivWell, Magnitude, Sweet Grass, #HASH, Full Melt, Tonic Drops and 5 Leaf branded products that deliver a high-quality, consistent user experience. For more information about PharmaCann, please visit PharmaCann.com.
