Hall of Flowers Brings California Trade Show to Ventura March 13-14

Hall of Flowers 2024

In its sixth year, Hall of Flowers gathers thousands of the biggest names in Cannabis at the Ventura County Fairgrounds for the first Cannabis event ever allowed at that historic, seaside venue.

As the federal government debates rescheduling Cannabis federally, the most influential brands, retailers, celebrities and influencers in California will spend two days at the beach sharing the state’s best flower, edibles, concentrates and topicals. Over 1,000 retail buyers from all over the state will attend in search of the hottest products on the market, while the c-suite leaders of the industry make deals and forge alliances.


The first Hall of Flowers took place in Santa Rosa in 2018, and was a massive success. Since then, the show has established itself as an industry standard, with events in Palm Springs, Toronto, and Las Vegas.

Serving as a trend curator and a collaboration incubator, Hall of Flowers allows Cannabis suppliers and retailers a unique opportunity to meet in person and sample products on premises. With over 150 brands and 500 retailers already confirmed for Ventura, there’s certain to be a lot of cross pollination.

“I’ve put my time and passion into Hall of Flowers because the Cannabis industry deserves a world-class trade show,” says Hall of Flowers partner Gary Vaynerchuk (aka Gary Vee). “A place to meet colleagues, launch collaborations, close deals, form partnerships, and catch up with old friends. I’ve heard from many entrepreneurs who cite connections made at Hall of Flowers as key to the success of their business.”

Vaynerchuk gave the keynote address at the inaugural Hall of Flowers. This March 13-14, in Ventura, the event’s Iconoclasts speaker series will feature leading voices from the Cannabis industry and beyond, including Lili Hayes,  Andy Nguyen, Shavo Odadjian,Tammy Pettigrew, Jesse Sebastiani, Jonathan Tucker, and more to be announced soon.

Hall of Flowers will also feature a top-shelf slate of industry mixers, private dinners, live entertainment, and high-end afterparties, showing attendees the best of Ventura—a true coastal gem—including at Ventura Music Hall.