LOS ANGELES — The 4th Annual Latinas in Cannabis Summit returns to Los Angeles on Sept. 26, bringing together cannabis entrepreneurs, executives, retailers, cultivators, journalists, creators, consumers, and industry leaders for a day of business, education, culture, and community.
Taking place during Latino/Hispanic Heritage Month, the summit has evolved into a multifaceted industry gathering centered on increasing visibility and opportunity for Latinas and women in cannabis while creating meaningful connections across business, retail, media, cultivation, and culture.
Founded by entrepreneur Susie Plascencia, Latinas in Cannabis launched in 2020 to connect and elevate Latinas across the cannabis industry. Now the Summit brings emerging entrepreneurs and creators together with established brands, retailers, and executives while welcoming women and allies from across the broader cannabis community.
Under the 2026 theme “Collaboration Over Competition,” programming spans entrepreneurship, sales, corporate leadership, intellectual property, cultivation, motherhood, media, and the cannabis creator economy.
The returning CannaJefa and CannaMom panels will explore leadership, entrepreneurship, motherhood, and stigma. New this year are dedicated Cannabis Journalism and Cannabis Influencer panels examining the influence of media and creators on cannabis culture, consumer education, and brand discovery. An interactive Women in Cultivation segment will combine hands-on seed planting with cultivation education and recognition of women growers.
A dedicated Summit Day Menu, provided by Catalyst Retail and powered by Stash Dash Delivery, will feature select products from participating brands in accordance with applicable California cannabis regulations.
Beyond panels and workshops, the Summit will feature interactive brand activations and product education.
This year’s summit will also intentionally welcome Filipina women in cannabis, extending its commitment to cross-cultural solidarity and representation.
The Summit begins with a Welcome Ceremony and intention-setting meditation. Doors open at 8 a.m., with the Welcome Ceremony at 9 a.m. and programming beginning at 10 a.m.
