Lowell Farms Honors the Legacy of Cannabis Trailblazer Jack Herer

Image: LowellFarms.com

CALIFORNIALowell Herb Co., California’s most beloved cannabis brand, and Jack Herer Brands have partnered to release limited edition products including: private reserve black packs, one gram singles, and jarred flower. 

“These two brands represent some of the best ideas of my father, Jack Herer. I am humbled and honored that Lowell and the Jack Herer Brand will be embarking on this collaboration,” said Dan Herer, Chairman and founder of Jack Herer Brands. Dan goes on to say, “we represent the community of cannabis not the commodity of cannabis. We engage with and partner with the farmers that love this plant as much as we do.”


Jack Herer was a legendary cannabis pioneer who was arrested 34 times before he was finally jailed. It’s when he was in prison that he wrote the book “The Emperor Wears No Clothes” which was instrumental to the legalization movement by breaking stereotypes about the benefits of cannabis and hemp. 

“The fight for federal cannabis legalization is still in its early days,” said David Elias, CEO and founder of Lowell Herb Co. “In 1973, Jack launched a relentless effort to legalize marijuana in California. While the challenges we face today are real, it’s hard to imagine the challenges that he and others like him faced more than 40 years ago. We are proud to honor Jack Herer and his commitment to the plant and his efforts towards social justice.”

The Lowell x Herer collaboration will be available February 21st at select California dispensaries including: Airfield (San Jose), Higher Path (Los Angeles), Golden Bloom (San Diego), Phenos (Modesto), Sweetflower (Los Angeles). 

Lowell Herb Co. will also be hosting a book signing of “The Emperor Wears No Clothes” where customers can meet Jack’s son, Dan at Airfield Dispensary in San Jose on February 21st.

For more information, please contact [email protected]


Lowell Herb Co. has elevated the perception of cannabis consumption with its sophisticated packaging and best selling products. Based in California, Lowell Herb Co.’s ethos is reflected through its instantly recognizable bull logo that pays homage to the fight against cannabis prohibition. For more information, visit www.lowellfarms.com or follow on Instagram @lowellfarms.  


Jack Herer® Brands honors a man whose life work is a foundation for cannabis legalization today. Providing cannabis products and education to thoughtful consumers, and inspiring them to join the movement and become a changemaker. 


Jack Herer® is a sativa-dominant hybrid named after the man himself. The strain honors a globally recognized legend throughout the cannabis and hemp space. It is a highly popular strain that combines the clear headed Sativa stimulation of Haze, with the overwhelming bounty of resins from Shiva Skunk and Northern Lights #5. The effects are uplifting and creative, and the flavors are earthy and piney, with a crisp citrus finish. The Jack Herer strain has won a bounty of awards, including the 7th High Times Cannabis Cup.