NEW YORK CITY — Maverick Public Relations Founder & CEO Shawna Seldon McGregor received the Green Market Report Women’s Leadership Award for Public Relations as part of the GMR Women’s Leadership Awards presentation during the media outlet’s annual Women’s Summit held today in New York City.
“It is always gratifying to be recognized for your work, but it is particularly meaningful to be honored by the journalists of the Green Market Report whom I respect and admire greatly,” McGregor said. “And even though our agency is Maverick PR, no public relations effort is a solo affair. I want to express my deepest appreciation to everyone who has contributed to Maverick’s success, starting with my amazing, talented team at Maverick, our incredible clients and the dedicated journalists committed to reporting on the vibrant cannabis industry. We’re in the first inning of this exciting industry, and it is a privilege to help share our clients’ stories.”
The Green Market Report Women’s Summit is a cannabis industry business conference featuring some of the most successful women working in the industry. The Women’s Leadership Awards honors female and female-identifying persons from the cannabis industry in a variety of specific categories: cultivation, C-suite, activism/politics, dispensary, media, MSO, brand, public relations, marketing and social equity. The Green Market Report focuses on the financial news of the rapidly growing cannabis industry.
McGregor’s cannabis experience is unparalleled, working from the inception of adult-use in Colorado to bring cannabis messaging to the national stage. She has deep experience representing various sectors, including biotech, agribusiness, sustainable technologies, renewable energy, associations, the regulated cannabis industry and media companies. McGregor’s communications credentials include early engagement and promotion within the cannabis industry – before many other communications firms would consider adding a cannabis-related company to their client roster.
Maverick Public Relations was founded in 2018 with a mission to provide big-agency expertise and outstanding client service by a team of seasoned communications professionals. Certified by the City and County of Denver as a minority/woman-owned business enterprise (MWBE), Maverick PR currently works with clients throughout the cannabis industry, including multi-state operators, ancillary companies, engineering and resource conservation, cultivators and retailers.
Outside of Maverick PR, McGregor is a member of the Crisis Ready Institute and NIRI, as well as a member of the Public Relations Society of America (PRSA), where she serves on the DEI committee and earned a certificate in Reputation Management. Maverick PR has been recognized as one of the most effective communication agencies in the cannabis industry, accumulating multiple accolades from media and industry outlets. McGregor is also participating in the Women’s Summit by serving as a panelist with other cannabis PR professionals on the Media Matters roundtable discussion.
Maverick Public Relations: Big Agency Experience, Outstanding Client Service
Maverick Public Relations is a boutique communications consultancy focused on providing big agency experience with outstanding client service. Offerings include public relations, media training, content development, thought leadership development, speaking engagements, response strategy/crisis management, investor relations earned media support and event support. Maverick Public Relations is a member of the Crisis Ready Institute, PRSA and NIRI. Maverick PR has been recognized as one of the most effective cannabis PR firms of 2019, according to Green Market Report and the Observer. McGregor has been named a top PR pro by MG magazine (June 2017), Civilized (January 2018) and Cannabis Industry Journal (December 2017).