Los Angeles —
Highsman, the purpose-driven cannabis lifestyle brand founded by former NFL running back Ricky Williams, today announces a new collaboration with Jeeter, the number one cannabis pre-roll brand in the country. The joint partnership will launch in Michigan, California and Arizona, where Highsman just launched its statewide dispensary distribution, on February 10th, 2023 to kick off Super Bowl weekend.
“To partner again with the number one pre-roll brand in the country throughout three states, is an honor,” says Eric Hammond, CEO of Highsman. “Jeeter has been a cultural force in the industry, and together we are reimagining the cannabis experience for our expanding audience around the country.”
Highsman debuts its second partnership with Jeeter with the return of ‘Sticky Ricky’ in the form of a new infused pre-roll called the Baby Cannon. The 1.3g Baby Cannon packs explosive flavor and potency in a fun-sized frame. Sticky Ricky will be sold with limited edition themed packaging, including a replica Ricky Williams locker to provide your Baby Cannon with a place of honor. Williams will be celebrating the new drop with appearances at the following dispensaries:
Friday, February 10th:
8.30am – 9am mt — Curaleaf Scottsdale (16277 North Greenway Hayden Loop)
9.30am – 10am mt — Harvest Scottsdale (15190 N Hayden Rd)
“The ‘Sticky Ricky’ Baby Cannon is a great addition to the collaborative efforts of the Highsman and Jeeter teams. It’s exciting for both of our brands to launch this creative new product in Arizona during Super Bowl week, and Michigan, a new territory for us” says Ricky Williams, Founder and President of Highsman. “Higsman is inspired by greatness and Jeeter is the leader of the game— it’s a marriage made in weed heaven.”
In celebration of its collaboration and expansion in Arizona, Highsman will host a series of invite-only industry events at the Clarendon Hotel & Spa by GreenTree (401 W Clarendon Ave), known as the Highsman House Big Game Weekend.
Friday, February 10th:
3pm – 9pm — Madden Tournament
9pm – 12am — Industry Mixer
Saturday, February 11th:
6pm – 12am — 4th N. 20 Industry Party
Sunday, February 12th:
2pm – 9pm — On Sunday’s Big Game Day, Jeeter and the Baby Cannon will make its final detonation at Ricky Williams’ Highsman House for a watch party held at the rooftop of the Clarendon Hotel.
About Highsman
Highsman is the cannabis lifestyle brand created by Ricky Williams, entrepreneur, thought leader and one of the most electric NFL running backs of the century, to empower professional and everyday athletes and sports enthusiasts alike. Highsman offers premium quality cannabis and a collection of apparel and accessories designed to complement an elevated lifestyle on and off the field. For more information, please visit www.highsman.com.
Instagram: @highsman
Twitter: @highsman_
