TORONTO — Three of Organigram Global Inc.’s consumer brands — SHRED, Edison, and Trailblazer — earned honours at the recent CNB Leadership Conference and the Cannabis NB Cup.
Inspired by the legacy events that have shaped cannabis culture over the years, the Cannabis NB Cup celebrates the best in grows, with winners chosen by consumers. Between February 3 and April 10, consumers had the opportunity to purchase a Cannabis NB Cup box in stores, rate the products inside, and submit their scores for each product across multiple categories.
Trailblazer’s Gary Dunk 3.5g earned 3rd place in the Indica category, with customers commenting on its bold flavour profile and quality.
Additionally, CNB’s retail team acknowledged two standout products from Organigram’s portfolio:
SHRED received the Best In-Store Branding award for its vibrant shelf presence, cohesive visual identity, and engaging retail execution.
Edison Sonics Kiwi Berry was named Best New Edible for its innovative formulation and unique flavour.
“These awards are a testament to the strength, consistency and consumer appeal of our brand portfolio,” said Tim Emberg, Chief Commercial Officer at Organigram. “At Organigram, we’ve always taken a consumer-first approach, whether we’re developing innovative products or enhancing the in-store experience. Being recognized by both customers and retail partners affirms our commitment to delivering standout experiences at every touchpoint. Congratulations to our incredible team for their passion and dedication in making these brands truly best-in-class.”
Organigram’s focused strategy integrates consumer insights, brand development, and product development and design backed by science. SHRED remains one of the country’s top-selling brands, having surpassed $250 million in annual retail sales while Edison and Trailblazer continue to gain traction across edibles and pre-roll segments, contributing to double-digit year-over-year growth in key categories.
About Organigram
Organigram Global Inc. is a NASDAQ Global Select Market and TSX listed company whose wholly owned subsidiaries include Organigram Inc., a licensed cultivator of cannabis and manufacturer of cannabis-derived goods in Canada, and Motif Labs Ltd., a licensed cannabis processor. Through its recent acquisition of Collective Project Limited, Organigram Global participates in the US and Canadian cannabinoid beverages markets.
