SAN FRANCISCO —
PAX, a leading global cannabis brand, today announced the launch of its PAX Era platform across New York. Era is PAX’s most portable and discreet device, providing the simple, consistent and reliable experience that consumers have come to know and trust from the brand. Era is designed to work seamlessly with PAX cannabis oil pods, which are made in the agriculturally-rich Hudson Valley with flower sourced from local farms. PAX’s award-winning pod lineup will include PAX High Purity THC, the perfect blend of cannabinoids and flavor at an accessible price, available now, and PAX Live Rosin with Natural Diamonds, a balanced, full flower experience, coming out in May. At launch, the PAX Era platform will be available at Housing Works, with plans to quickly scale distribution as additional retailers open.
“New Yorkers have been enjoying PAX devices since the debut of the PAX 1 in 2012. We’re so excited to bring our Era platform to the state — giving existing and new consumers access to pure products and unique experiences that enhance their wellbeing and fit into their busy lifestyles,” said Collin Lam, VP Commercial Growth at PAX. “New York is the epicenter of diversity and culture, which we have no doubt will be reflected in the cannabis market. We look forward to meeting the broad needs of a range of discerning consumers with products that deliver the quality and sophistication for which PAX is known.”
PAX Era
The new PAX Era device is engineered to deliver the perfect hit. An intuitive, new anti-clog feature ensures easy, consistent and flavorful draws. Patented temperature control heats, and never burns, and its Pop-and-Click technology allows consumers to select one of four temperature settings. PAX Era pod hardware is made with food grade materials and tested to medical standards, certified free from harmful heavy metals, toxins and contaminants. PAX Era is available in classic Black, Ultra Pink, Ultra Green and Ultra Blue, and backed by a 1-year limited warranty. PAX Era is available at licensed retailers and on pax.com, starting at $35.
PAX High Purity THC
PAX’s High Purity THC is New York cannabis oil, sourced for its purity, enhanced with a blend of terpenes to bring out the best aroma and taste. It is available in 8 fruit-forward strains, including Huckleberry, Papaya, Strawberry Jam, Lime Sherbet, Sour Cherry, Blood Orange, Honey Mango, and Cherry Pie. PAX’s High Purity THC is available in the state beginning today, with pods starting at $54 (.5G) and $98 (1G).
PAX Live Rosin with Natural Diamonds
PAX’s award-winning Live Rosin with Natural Diamonds is the fullest expression of the flower, frozen at the peak of harvest and fresh-pressed to preserve all the natural cannabinoids, terpenes, and plant compounds, delivering a product that is 100% cannabis and nothing else. Natural diamonds, purified THCA in liquid form, enhance the experience and deliver potency. PAX’s Live Rosin will be available in May, in Blue Dream, Jack Herer, Guava Gelato, Pineapple Express, Lemon Cake, Blueberry OG, and Mochi Cookies, starting at $74 (.5G) and $128 (1G).
PAX is a leading global cannabis brand on a mission to enhance people’s lives, delivering well-being through pure products, unique experiences, and an unparalleled passion for the plant. For more than a decade, PAX has provided products that are simple, enjoyable, and trusted by millions. PAX has been recognized for its brand, culture and products by The New York Times’ Wirecutter, TIME, Fast Company, GQ, Gear Patrol, mg Magazine, High Times, and many more. PAX is committed to making a positive impact through PEACE BY PAX, its purpose-driven platform supporting social reform, safe access and sustainability. pax.com
PAX, X, and ERA are all trademarks of PAX Labs, Inc. Patents and Trademarks: pax.com/IP
