CALGARY, AB – Simply Solventless Concentrates Ltd. (TSXV: HASH) (SSC) is pleased to announce that Jeff Lawrence has been appointed to the position of Vice President, Marketing & Sales. Jeff is a high-achieving sales executive with over 30 years of experience in Industrial and consumer packaged goods (CPG), including five years in the cannabis industry. Jeff has a track record of growing sales and propelling start-ups through strategic development, team building, and effective leadership. Jeff commenced his CPG journey in 2009 as the CEO of Cheap Smokes and Cigars, building it to 19-locations and 100 employees. Jeff then entered the Cannabis industry in 2018, assuming the role of Vice President, Retail Development for retail chain Urban Canna, which expanded significantly prior to being sold to 420 Premium Markets. Prior to SSC, Jeff was National Director of Sales of Dycar Pharmaceuticals, where as a leadership team member he oversaw the launch of four brands while scaling store listings from 70 to over 2,200 across five provinces.
Jeff Swainson, President and CEO of SSC stated: “The appointment of Jeff Lawrence to the position of Vice President, Marketing & Sales comes at a key inflection point for SSC, as we currently hold approximately $1.25 million of provincial purchase orders for February 2024 delivery into Alberta and Ontario. With this significant increase in provincial listings and deliveries, I expect that Jeff’s strategic mindset, leadership, and key account relationships will facilitate sales velocity in market. We are proud to have attracted an executive of Jeff’s calibre to our team.”
About Simply Solventless Concentrates Ltd.
SSC is a public company incorporated under the Business Corporations Act (Alberta). SSC’s mission is to provide pure, potent, terpene-rich ready to consume cannabis products to discerning cannabis consumers. For more information regarding SSC, please see www.simplysolventless.ca.
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