Vape pen sales in the United States reached $4.3 billion in 2023 and, after all sales are tallied, likely will have eclipsed $5 billion in 2024. While flower continues to outsell every other category by a wide margin, the vaporizer segment consistently stands out as the second largest category in terms of sales. According to market analysts at Headset, vape pen sales represent about 19–27 percent of total sales in legal markets across the country.
In California, Stiiizy’s $20-per-gram pods dominate the market with nine of the ten top-selling products. In Colorado, Spherex’s $15-per-gram pods likewise hold all but one of the top ten spots. In Illinois, multiple brands including Good News, Redbud Roots, &Shine, Simply Herb AiroPro, and Savvy are jockeying for the top of the state’s top-ten list, while in New York, consumers spend more than $60 per gram for the Empire State’s two top-selling disposables by Ayrloom.
Vape brand preferences and prices vary widely across the country, demonstrating the importance of price in established markets out west and the likelihood of a single brand positioning itself to reap serious rewards.
The following hardware—brand new or redesigned for 2025—offers brands and retailers in all but the most mature markets an immediate opportunity to compete for dominance before price compression and brand loyalty become nearly impossible to overcome.
DaVinci iQ3
Handheld
MSRP: $299
Launched in late 2024, DaVinci’s iQ3 is a handheld vape for flower and concentrates. Crafted of aircraft-grade brushed aluminum and zirconia-glass components, the device offers a high-quality look and feel backed by a ten-year warranty. The iQ3 cools vapor by 50 percent compared with previous models, allowing for up to ninety minutes of use on a single charge. Temperature control is precise, with one-degree intervals up to 430°F.
Zone OPTO
Battery
MSRP: $59
Launched in January, OPTO is a first-of-its-kind vaporizer with three customizable modes that help users design their own experience: flavor mode (for terpene-rich strains), zone mode (for balancing flavor and vapor density), and vapor mode (for dense vapor at the optimal temperature). Engineered for use with all 510-thread oil cartridges, OPTO’s innovative OLED display features a “puffs remaining” counter to track battery life and a draw counter to track usage and monitor cartridges. The convenient charging stand includes a heat sensor to prevent the cart from heating up while the device is docked.
iKrusher Uzo
All-in-one
Wholesale: $3.50 per unit
Leaning into the discretion aspect of the category, the Uzo series of micro-sized all-in-one vapes are smaller than the average lighter with immediate inhale activation. Available in half-gram, full-gram, and two-gram options, each device features a 260mAh lithium-ion battery and ample brand customization options including oil window shape, atomizer resistance, aperture modification, custom logo, LED color, and shell color. The Uzo is compatible with OMNI Connect, iKrusher’s smartphone app control system with dual-channel near field communication that lets businesses fine-tune their products and provides consumers with more control.
Greentank Quantum Vape
Battery and cartridges
Wholesale pricing varies
After three years in development, Greentank launched its all-new Quantum Vape just in time to greet 2025. The chip powering the heating element is designed to preserve flavor consistency from the first pull of a new cartridge until the oil is depleted. According to the manufacturer, the biocompatible heating element instantly vaporizes oil and delivers it 52-percent cooler than other 510 cartridges on the market. The tanks have a premium look and feel that’s especially noticeable in the precision of the threading and the mouthpiece’s contours.
PAX Era Go
Battery
MSRP: $20
The redesigned PAX Era Go vape pen incorporates an anti-clog feature that automatically prevents all 0.5g and 1g Era pods from clogging. According to the manufacturer, the redesign allows the pen to provide up to five times more vapor than previous models. The device’s patented technology offers a single, oil-friendly temperature for a consistent experience without burnt flavor. Available in gold, sky, lavender, and black, the device can last up to 180 days on a full charge.
Artrix DabGo
All-in-one for concentrates
Wholesale: $5.78 per unit
DabGo is a disposable dab pen with a half-gram capacity, flat mesh ceramic bowl, and lead-free glass mouthpiece. Proprietary SegmHeat ceramic technology preheats and vaporizes solid concentrates in stages for progressive heat control and distribution. The 230mAh battery provides up to 7.8 watts of power, enough to vaporize live rosin, live resin, shatter, wax, and budder. Filling the device is easy through automation or manual labor with a simple snap-on window lid that bears a convex lens designed to magnify the concentrate and amplify the user experience.
CCELL 3.0 MixJoy
All-in-one
Pricing unavailable
The CCELL 3.0 MixJoy, which will debut in April, is an all-in-one vape with two oil reservoirs, allowing for two strains or unique mixtures of cannabinoids and terpenes in one disposable product. The device features a cottonless “ultra-low-temperature” heating core developed over six years and designed exclusively for cannabis oil. According to the manufacturer, the new heating technology provides a “true-to-plant” flavor without any hint of burning or leaking. With two tanks, brands can deliver unique and in-demand combinations of terpene-rich CBD and THC, freeing their customers from decision paralysis.
CCELL GemBar
All-in-one
Pricing unavailable
Expected to launch near the end of the first quarter, CCELL’s GemBar also features a cottonless heating core designed to deliver bigger, cooler vapor clouds without burning. According to the manufacturer, the company’s new bio-heating solution warms extracts at a temperature 30-percent lower than any other mainstream product on the market. Named for its prism-cut, gem-like oil tank, the GemBar’s large viewing window allows users to monitor the oil level with ease.
