Tag: packaging
How Automation Is Changing Cannabis Packaging
Over the past decade, businesses of all types have embraced automation as a way to improve efficiency, increase productivity, and enhance consistency. One industry...
Product Packaging Is a Powerful Marketing Tool
During my more than twenty years in the business, I’ve learned one of the best returns on marketing investments comes from good signage. Having...
Akerna and Solo Sciences Partner for Seed-to-Sale Authentication Platform
DENVER – Regulatory compliance technology provider Akerna Corporation has announced a partnership with solo sciences, “developer of the world’s first cryptographically-secure cannabis product authentication...
What Makes a Cannabis Brand? The Answer Lies Beyond the Logo
What companies have done a great job with branding?
I really like what Canna Bath Co. has done. They were having difficulties getting products into...
Packaging: The First and Last Step of Brand Building
Okay, I admit it. I am looking for trouble right out of the chute. How can anything be both the first and last step?...
The Rad Expo
Retail and Dispensary (RAD) Expo, a national trade show focused on the retail cannabis industry, will return to the Oregon Convention Center in Portland,...
Pay Attention to Millennials: They’re Going to Be Your Biggest Customers
The world is in the thick of the millennial moment. This year, the cohort of Americans who were born between 1981 and 1996, otherwise...
Packaging: Regulation Heaven or Hell?
There likely is no sector more impacted by regulatory issues than packaging.
Packaging is one of the most important aspects for any brand in the...
Craft a Brand That Is Unique, Compelling, and Credible
For the past few years, I’ve been advocating the need for cannabis companies to actively pursue a more mainstream, disciplined approach to brand-building. There’s...
Perfectly Packaged: Don’t Get Boxed In by Cannabis Packaging Failures
Packaging failures are more common than you may think, especially in the cannabis industry where regulations and requirements can change rapidly. In California, several...
