Business & Strategy

Employee Stock Ownership Plans (ESOPs) are changing the way cannabis companies think about equity. By turning workers into owners, ESOPs improve retention, create generational wealth, and align business growth with social justice goals.

Too many cannabis brands chase prestige coverage that doesn’t reach the people who matter. Effective PR isn’t about hype. It’s about aligning strategy with business goals and telling stories that build lasting credibility. The trouble starts when brands treat any coverage, anywhere, as a win. A story in a publication your audience will never see is not ... Read More »

In cannabis, culture isn't fluff; it’s a business advantage. Here’s why employer branding matters more than ever in attracting and retaining top talent.

Search has replaced location as the driving force behind dispensary traffic. With insights from consumer surveys and Google’s leaked algorithm docs, here’s how cannabis retailers can optimize visibility, attract locals and tourists, and future-proof their marketing strategies.

Five practical strategies cannabis brands and retailers can use to stretch their ad spend and generate stronger ROI in regulated markets.

Google’s AI overviews are reshaping how cannabis brands get found online. Traditional SEO isn’t enough anymore. Here’s how GEO strategies can keep your content in front of customers — even in a zero-click world.

Aaron Smith will step down as NCIA’s CEO on August 15 after fifteen years leading the cannabis industry’s oldest and largest trade association.

Women across the cannabis industry are redefining leadership, overcoming systemic barriers, and building a more inclusive, purpose-driven future.

Cannabis packaging is getting personal. Today's savviest brands use design to build trust, reflect values, and make the plant feel right at home in everyday life.

Whether courting consumers or managing wholesale accounts, CRM platforms built for cannabis offer businesses the tools they need to engage, comply, and grow.