Cannabis Career Watch | New Hires and Promotions April 2, 2021

New Frontier Data, GrowGeneration, Clear Cannabis make executive changes; Creo, U.S. Cannabis Council, Grapefruit USA make changes to board; InSpire onboards new sales rep.

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Gary Allen assumed the role of chief executive officer at data and analytics firm New Frontier Data. Former CEO Giadha A. DeCarcer will transition to executive chair of the company’s board.

“Cannabis is quickly maturing into a retail vertical market akin to mainstream consumer markets, and with that evolution, intelligence and tech-enabled solutions are becoming table stakes to quickly assess and understand market dynamics, make informed business decisions and then take action on those decisions,” said Allen. “Working with the incredible team Giadha built, and following her vision of providing mature, unbiased, high-tech-based understanding of an unrecognized market, I am thrilled and honored for the opportunity to take on the role of CEO, execute on our product strategy, and bring next generation B2B data solutions to the cannabis industry.”


HVACD products and services provider InSpire Transpiration Solutions hired Technical Sales Representative Anders Peterson. He brings to the company a background in scientific education and more than a decade of industry experience.

“Members of the InSpire team are deeply passionate and highly qualified individuals who strive to make an impact on this fast-paced, dynamic industry,” said Adrian Giovenco, chief executive officer for InSpire Transpiration Solutions. “Anders’ ability to dive deep into cutting edge cannabis science and solve unique problems make him a great addition to our team. We look forward to his continued role in delivering value to our clients who are competing in a constantly evolving marketplace.”

Following the April 15, 2021 retirement of Chief Financial Officer Monty Lamirato, Jeffrey Lasher will assume the role of CFO at hydroponic and organic garden center chain GrowGeneration. Lasher previously served as CFO at West Marine, Crocs, International Car Wash Group, Inc., and Coravin, Inc.

“As GrowGen continues to scale its business, with $1.0 billion in sales in our sights, Jeff brings to the company the experience of a CFO who has managed several multiple billion-dollar companies,” said GrowGen Chief Executive Officer Darren Lampert. “Further, Jeff is a skilled leader, with years of experience in multi-store and omnichannel operations, which overlays perfectly to the GrowGen business model.”

“The GrowGen family would like to thank Monty for his service, dedication, and hard work during his tenure,” Lampert added. “Monty played an integral part to the growth of GrowGen, and the entire GrowGen team wishes him well in retirement.”

Clear Cannabis, Inc., a national cannabis brand company and licensor of The Clear, promoted Vice President of Sales Seth Wiggins to the role of president. Wiggins, who joined the company in 2017, will oversee the integration of CCI’s sales and operations divisions.

“If Clear Cannabis were a car, Seth would be the engine,” said CCI Chief Executive Officer Tom Brooksher. “He has been a key part of our executive team since the company’s founding.

“We believe Seth is the best sales executive in the cannabis industry particularly with his deep expertise in operations and highly successful execution of CCI’s strategic initiatives,” Brooksher added. “Promoting Seth to president completes a very strong executive team including Chairman Rich Batenburg Jr., Chief Financial Officer Alan Fine, and Chief Investment Officer Rick Batenburg III.”

Directorial and advisory board changes and additions:

Cannabinoid ingredient producer Creo welcomed MedReleaf Corp. co-founder and former president Eitan Popper as an investor and strategic adviser. Popper currently serves as chairman of the advisory board at BioHarvest Sciences.

U.S. Cannabis Council, one of the largest coalitions of cannabis businesses, associations, and advocacy organizations, appointed forty-eight members to its inaugural board of directors. Vicente Sederberg LLP’s Christian Sederberg will serve as board chair.

Grapefruit USA, a California-based manufacturer and distributor, appointed Sharon Boddie to its board of directors. Boddie currently serves as head of media for Amazon Studios and Prime Video.

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