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From Sports to Brews to Buds, Campbell Consulting Evolves with the Times
In a cannabis industry that is only beginning to find its feet, the race is on for companies and brands to reach new consumers...
Where Are They Now? A Lesson in Business Successes and Failures
Any column that begins with “Where are they now?” conjures images of teen heartthrobs, one-hit wonders, and television stars who have faded into obscurity....
5 Tips for Successful Social Media Campaigns
In a recent virtual workshop for young cannabis entrepreneurs, I said, “You don’t sell a product. You sell a promise; a feeling.” A few...
CDFA Kicks off California Cannabis Promotional Campaign
SACRAMENTO – Got cannabis? The California Department of Food and Agriculture (CDFA) launched its “This is California Cannabis” promotional campaign, offering educational resources and...
How to Reach New Cannabis Consumers
With legalization sweeping across the country, the cannabis category is evolving just like any other successful mainstream market—with scale and diversity. Consumer insights company...
9 Digital Marketing Tips for Standing Out Online
A plethora of cannabis companies dot the current online landscape. Can you really make your brand stand out, increase traffic, and attain a glowing...
The Higher Purpose of Cannabis Gifting
In the spring of 2020, two consumer insights companies, SoapBoxSample and KNow Research, joined forces to explore consumer behaviors, needs, and preferences around the...
Jane Technologies’ Secret Sauce
As an Apache helicopter pilot serving with the U.S. Army in Iraq, Socrates Rosenfeld maintained a level of intensity few civilians understand. When he...
Cannabis Companies Are Changing the Conversation for the Now—and the Future
Remember that week in March when things got very real about COVID-19? That week when “sheltering in place” and “social distancing” became buzzwords; when...
Can an Economic Downturn Present Opportunities for Business Growth?
I am not the world’s biggest optimist. I just take comfort in facts over fiction. And the facts are that these crazy times offer...
