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Structuring a Loyalty Program in the Cannabis Market
Rewards programs generate loyalty for businesses, especially in the emerging cannabis market, where early customer engagement is key to long-term success. But not all...
Marketing Cancer: Consumer Advocates Say Patients Pay the Real Price
A friend recently was diagnosed with cancer. When you first hear the “C word,” life suddenly changes. The diagnosis creates fear, confusion, uncertainty, and...
Cannabis Subscription Boxes Bring Brands Directly to Consumers
The “green rush” is bringing hundreds, if not thousands, of brands and products to the cannabis market. As new products emerge, it’s becoming exceedingly...
How Social Media Got Jason Harris Back in the Game
In 2003, the feds stripped me of my business, Jerome Baker Designs, one of the leading glass producers on the West Coast at the...
Tweaking the Message: Crises Present Opportunities for Marketers
In virtually every state that has legalized cannabis in the past five years, overzealous regulations and excessive taxes have created major hurdles to profitability,...
Maintaining Momentum: Now Is the Time to Increase Marketing Efforts
In times of uncertainty, our brains encourage us to do what others do. Our brains don’t care what others actually are doing. They could...
The Unbearable Lightness of Quarantine
I must admit, while I hate the pandemic and the devastation it has rained upon millions, I am not hating the quarantine. I am...
Strengthen Your Brand by Exploring Who, What, and Why
The most notable thing at MJBizCon in December 2019 was the negativity so many visitors and exhibitors expressed about the “Green Rush.” Ever since...
4 Reasons Why Your Cannabis Brand Could Fail
So, you want to launch a brand. Congratulations! Though there are no hard numbers for cannabis brand failure or success rates, according to the...
Changing Habits: How Cannabis Marketers Are Dealing with COVID-19
Without the ability to leverage advertising on major social media platforms or top search engines like Google, marketing federally-prohibited cannabis products was difficult way...
