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Cannabis Companies Are Changing the Conversation for the Now—and the Future
Remember that week in March when things got very real about COVID-19? That week when “sheltering in place” and “social distancing” became buzzwords; when...
Can an Economic Downturn Present Opportunities for Business Growth?
I am not the world’s biggest optimist. I just take comfort in facts over fiction. And the facts are that these crazy times offer...
Structuring a Loyalty Program in the Cannabis Market
Rewards programs generate loyalty for businesses, especially in the emerging cannabis market, where early customer engagement is key to long-term success. But not all...
Marketing Cancer: Consumer Advocates Say Patients Pay the Real Price
A friend recently was diagnosed with cancer. When you first hear the “C word,” life suddenly changes. The diagnosis creates fear, confusion, uncertainty, and...
Cannabis Subscription Boxes Bring Brands Directly to Consumers
The “green rush” is bringing hundreds, if not thousands, of brands and products to the cannabis market. As new products emerge, it’s becoming exceedingly...
How Social Media Got Jason Harris Back in the Game
In 2003, the feds stripped me of my business, Jerome Baker Designs, one of the leading glass producers on the West Coast at the...
Tweaking the Message: Crises Present Opportunities for Marketers
In virtually every state that has legalized cannabis in the past five years, overzealous regulations and excessive taxes have created major hurdles to profitability,...
Maintaining Momentum: Now Is the Time to Increase Marketing Efforts
In times of uncertainty, our brains encourage us to do what others do. Our brains don’t care what others actually are doing. They could...
The Unbearable Lightness of Quarantine
I must admit, while I hate the pandemic and the devastation it has rained upon millions, I am not hating the quarantine. I am...
Strengthen Your Brand by Exploring Who, What, and Why
The most notable thing at MJBizCon in December 2019 was the negativity so many visitors and exhibitors expressed about the “Green Rush.” Ever since...
