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Yes, You Can Advertise Cannabis
Cannabis
is moving forward. Despite how exciting it’s been to operate in an emerging
industry, each passing day brings greater clarity about regulations and less
confusion about...
Nice Guys Finish Last
The old
saying, “Nice guys finish last” has been attributed to baseball legend Leo
Durocher, who reportedly said something about Mel Ott being too nice of...
Don’t Be Chevrolet: a Lesson in What NOT to Do with Your Brand
General Motors’ venerable Chevrolet brand is in danger of extinction—and if the golden goose dies, GM will have no one but itself to blame.
Founded...
Influencer Trippy Treez Is Elevating the Industry, One Follower at a Time
The Bottom Line: Model and former accountant Trippy Treez has amassed an audience of almost 300,000 on Instagram and YouTube. “I wanted to elevate...
Support Your Successful PR Strategy with a PR Toolkit
When you have a job to do, there is typically a set of tools you need to get the job done right. The same...
Save the Planet with Sustainable Cannabis Packaging
Cannabis is a consumer-driven industry, and consumers have spoken: They want sustainable packaging, and they want it now.
In survey after survey worldwide, consumers have...
John Legend and Casper Sleep Inc. Partner with PLUS on New CBD Product Line
John Legend may have the rare distinction of winning an Emmy, Grammy, Oscar, and Today award, but the hard-working entertainer is seeking success in...
A Lesson for Brands, From Dog-Eat-Dog Political Campaigns
In her book Consumer Democracy: The Marketing of Politics, author Margaret Scammell makes the point politicians are marketed and sold to the public in...
What’s RIGHT About Social Media? @420OldFatLesbians
Proud of who they are:
Sue and Lee have built an audience of more than 80,000 Instagram followers (@420OldFatLesbians) with their daily video vignettes promoting...
Brody Jenner Gets B-Day Cannabis Gift Basket from Ex and Miley Cyrus
MALIBU, Calif. – Raising the bar on quasi-amicable, conscious un-coupling style break ups; birthday boy, model, and reality TV personality Brody Jenner received a...
