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Branding With Style: Apparel That Speaks to Your Target Market
As cannabis emerges from prohibition, the public image of cannabis users is changing dramatically. Not so long ago, “stoner” and “druggie” stigmas were ever-present...
Plastic Packaging: Avoiding Pitfalls Is Easier Than Fixing Mistakes
Why is packaging so important for cannabis businesses? In addition to protecting and securing products, packaging is consumers’ first impression—a reflection of the brand....
Jay-Z Jumps into the Cannabis Game with Role at Caliva
SAN JOSE, Calif. – Cannabis company Caliva announced today that hip hop legend Jay-Z will join the company, with the title of chief brand...
Love Lists? 7 Amazing Reasons to Read This Marketing Column
Every day, I see hundreds of articles claiming to provide a solution to whatever problem you may encounter in just a few simple steps....
Social Media Tips From GanjapreneurGal Natalie Nicosia
Natalie Nicosia, aka Ganjapreneur Gal, is social media manager for CannaCraft, where she runs the Instagram accounts for absoluteXtracts, Care By Design, and Satori....
WYLD (the Power of a Brand): Encouraging an Adventurous Spirit
(WYLD is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue of...
Willie’s Reserve (the Power of a Brand): Sharing, Caring, and Toking
(Willie's Reserve is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue...
What Makes a Cannabis Brand? The Answer Lies Beyond the Logo
What companies have done a great job with branding?
I really like what Canna Bath Co. has done. They were having difficulties getting products into...
Weekend Unlimited (the Power of a Brand): Strategically Investing in Fun
(Weekend Unlimitied is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue...
The Bright Side of the Pride Rainbow
In a survey of over 4,100 LGBT consumers by INTO, Grindr’s digital magazine, and market-research firm Brand Innovators, only 15.6 percent felt “very positively”...
