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Ionic Is Changing the Face of Cannabis and Creating a Social Revolution
Christian Struzan grew up in a time and place where cannabis use no longer was covert or a sign of rebellion.
Ironically, Hollywood—where cannabis was...
Sometimes the Packaging Is the Product
How many readers are over the age of 50? And how many are women? If you fall into these two categories, you’re in luck…this...
Surviving the Harsh Realities of Branding
A few years ago, I had the privilege of speaking at a major cannabis conference about marketing and branding. The room was packed with...
Making the Message Memorable: Marketing Tips for a Highly Regulated Industry
In a highly competitive industry, memorable brands win. Creating a lasting impression in consumers’ minds requires no small amount of outside-the-box thinking—not necessarily “out...
Purple Line Media’s Strategic Approach: Half Rebel, Half Remodeler
Many cannabis entrepreneurs take pride in bucking traditions of the mainstream business world. Sometimes, though, it’s better to tweak a norm than outright defy...
Cannabis Brands Go Hollywood for Celebrity Events
HOLLYWOOD, Calif–With the 2019 awards season underway, cannabis branding is coming down the red carpet alongside mainstream luxury and entertainment brands, basking in the...
5 Hot Consumer Packaging Trends
Smithers Pira, a market research firm for the printing, packaging, and paper industries, defined five packaging trends that affect consumer purchasing decisions.
Sustainability: With concerns...
To Appeal to Real-World Women, Ditch the Stereotypes
It’s another day at the office, and I’m staring at a request-for-proposal that states the brand’s goal is “to empower soccer moms.” My skin...
Hippo Packaging’s Kary Radestock Gets It All Wrapped Up
Hippo Packaging’s Kary Radestock isn’t only about designing pretty packages. She and her team create consumer experiences.
With attention to detail, innovative packaging and branding...
The Colorful Story of Jakprints’ Dameon Guess, Printing and Packaging Pro
Without access to a time machine, it’s impossible to go back and tell your younger self a fiery love for skateboarding, performing music, and...
