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Entertainment and Media’s Role in Shaping the Cannabis Industry
Changes in public depictions of the plant and those who enjoy it are playing a pivotal role in shaping consumers’ outlook and behavior. From...
6 Tips for Creating an Irresistible Media Kit
As public relations professionals, my team’s job is to land media coverage for our clients. To push stories forward and achieve the best possible...
Enhancing Email to Improve Engagement
I’m just going to be blunt: Nobody wants to read your marketing email.
Consider the average inbox. Whether the account is personal or corporate, it...
5 Tips for B2B Social Media Success
Social media marketing is a must for most companies, regardless of how many hurdles the technology may bring. Many people have spoken about the...
6 Strategies to Consider Before Slashing Prices
In an unpredictable economic climate, savvy retailers are constantly challenged to innovate and adapt, finding fresh strategies to remain resilient as consumer confidence retreats....
10 Commandments of Perfect Packaging for Cannabis
Consumers, retail buyers, and marketers are putting more emphasis on brand presentation than ever before, with the results often playing a large role in...
Packaging: Containing Your Brand
They say you can’t judge a book by its cover, but packaging often makes or breaks retail sales. Brands spend months cultivating gorgeous flower...
Let’s Make 2024 an Authentic Year
With the new year underway, I look back on 2023 with pride—not just for the many accomplishments of my team, but for the industry...
The Essential Guide to Email Marketing in 2024
Despite proclamations about the next seismic shift in business technology disrupting everything you know, email marketing remains at the top of the food chain...
Getting Started with SEO: Tips and Tools to Get More Traffic in 2024
The average American spends nearly seven hours online each day, but very few people have even a basic understanding of how ranked content works....












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