What's your story,Hand writing on film slate and antique movie camera and diagrams showing the focal lengths of different types of lenses. Story telling concept in film industry.Abstract art collage.

Negligent Storytelling: The Heart of Cannabis Marketing Failures

Marketing & Promotion Gregory Frye
Despite its many challenges, cannabis is supposed to be one of the most exciting industries in the modern age. And make no mistake, safe access...
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How Heritage Brands Can Expand Their Reach

Marketing & Promotion Amy Larson
In the old days, reputation was everything in the world of cannabis. Without the benefit of government regulation, internet searches, or scientific research, trust...
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Packaging: Where Artistry Meets Innovation

Marketing & Promotion Denise Rustning
Step into a cannabis retail store, and you’ll find one of several scenes. You may see shelves and display cases filled with eye-catching, colorfully...
A Blue Roller Coaster Among Colorful Balls On A Pink background

Navigating the Weird World of Cannabis Social Media

Marketing & Promotion Rachelle Gordon
Brands rely heavily on social media to raise awareness. With relatively low overhead costs and the potential for considerable reach, a robust social media...
pop-up cannabis retail Garcia Reparadise

Pop-Ups Are a Gateway to Increase Revenue and Grow Relationships

Marketing & Promotion Jessica Zimmer
Pop-ups offer many ways for dispensaries, cultivators and manufacturers to amp up revenue and familiarize customers with their products. Although state and local regulations may...
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How to Engage with Gen Z in 2023

Marketing & Promotion Taylor Engle
The beginning of the legal cannabis industry was defined by excess, and in response, the market catered to the most obvious group that had...
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The Importance of Branding for Your Customers in 2023

Marketing & Promotion Alexa Oliphant
The cannabis industry has come a long way since Colorado voters decided to legalize recreational use in 2008. In the early days, the novelty of...
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Get Acquainted with Zero-Party Data

Marketing & Promotion Taylor Engle
Digital marketers want to collect a certain amount of personal information from their target consumers to build personalized campaigns that will increase the chance...
cannabis-marketing-strategies2023 year progress bar on digital lcd display with reflection. Abstract technology background. 3D rendering.

6 Cannabis Retail Marketing Predictions for 2023

Marketing & Promotion Rachelle Gordon
Cannabis marketing has reached a complicated point in history. The era of adult-use legalization is over a decade old, with more states coming online...
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Marketers Should Focus on Customer Need States, Not THC Levels

Marketing & Promotion Ryan Crandall
Most cannabis marketing efforts still can be summarized with three letters: THC. As the primary psychoactive compound in cannabis, tetrahydrocannabinol (THC) levels long have been...
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