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The Evolution of Cannabis Branding and Retail
While much of the conversation about innovation has been centered on new scientific studies and technology that maximize both product quality and variety, it’s...
The Environmental Impact of Sustainable Packaging
Here is the ugly truth: Despite increasing consumer demand for sustainable packaging containing quality products, the cannabis industry produces billions of units of single-use...
A Pandemic Boomerang Hits Legacy Cannabis Markets
Ever since adult legalization took hold across the United States, retail trends and consumer buying habits in the cannabis industry have been something of...
Understanding Product Label and Potency Discrepancies
Consumers, retailers, and others are growing more concerned about discrepancies between cannabis product labels and the results of subsequent independent tests performed on products...
National Pre-Employment Drug Screening Is in Decline
Over the past couple of years, employers have begun to abandon something they have been doing for decades: pre-employment screening for cannabis use. Sometimes,...
How Are You Running a Business without a CRM?
In an industry generating billions of dollars in revenue, it’s surprising to learn nearly half of marketers have been working with less than $50,000...
How to Generate Hundreds of Qualified Leads
In today’s digital age, online advertising and search-engine marketing are essential tools of the marketing mix. From organic efforts such as content search engine...
America’s Top Cannabis Employers 2022
Today's cannabis employees have high expectations, and the best employers are delivering. Benefits that seemed delightfully surprising in 2018, when mg Magazine published the...
Union Station Reflects and Defines Its Community
San Francisco’s Mission District is an exuberant sector of the city that stays stubbornly true to its Latino roots. The owners of the district’s...
14 Influential Cannabis Retail Executives
We’ll go out on a limb and say since the recreational era began in the United States, the most visible leap forward in terms...
